Margaret Rome's Blog

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To Sign Or Not To Sign

 

To put a For- Sale sign up or not.  I used to ask what side of the driveway or sidewalk should we install the sign.  Unless it was a condo or HOA that did not allow signage, all listings got signs. How else did buyers find out about properties before the Internet?

 

 

For- sale signs are sometimes vital and are an absolute must to sell a home.

Other times it can be a detriment. 

 

A few examples


 

Some years ago, I took a listing that had been on the market for a year or more. It was on a high trafficked street and adjacent to a church.

 

 

Tatiana church

 

The seller did not want signage because the property was vacant, and they had some safety concerns.  The previous agent was okay about that. When I took the listing, they only had a choice of where to place the sign.

Within minutes of the sign installation, the calls started. Most were asking about renting and callers who could not afford to purchase.

But then there was a call from the head of the adjoining church. They had been praying about purchasing the property but did not know how to contact the owner.

Remember, it had been on the market for over a year.

A showing and a meeting with the church officials, and we had a  ratified full price contract within days. That property needed the sign!

 


 

 

 

Another property, located at the exit ramp of the Baltimore Beltway, had been for sale for a couple of years.

 

 

Baltimore Beltway 695

The for-sale sign was up all that time, and most weekends had an open house. When I interviewed for that property, my suggestion, get rid of the post sign and no more open houses. They hired me without asking any other questions.

That home was under contract with the buyer coming from my advertising.  


 

 

 

And my most recent listing that had been on the market for four years with four different agents had a sign-up and numerous open houses. There is another home, with a sign, for sale in the same gated court. My suggestion, no sign on this property, no more traditional public open houses. If it hadn't worked in four years...why continue doing the same thing over and expecting different results.  I think that is the definition of insanity.

Now it's only been a couple of weeks and no sale yet!

But I have had five people see the property, shown by invitation only. The seller knew that none of the people would be the buyers, but it was a HomeRome way of marketing. Invited were special friends and clients who had heard me talk of this home and were willing to meet at the house today. Who knows, maybe they know someone interested.

Stay tuned, and I will keep you updated.

 

Margaret Rome

 

 

 

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Comment balloon 31 commentsMargaret Rome Baltimore 410-530-2400 • December 14 2019 10:40PM

Comments

 

 

Posted by marti garaughty, a highly caffeinated creative type... (garaughty.com) 4 months ago

Dear Margaret,

Another case for no sign is where your boss lives down the street and does not know that you have been hired away to another city yet. You might want to break that news when the time is right to avoid crushed feelings.

Posted by Dörte Engel, ABC - Annapolis, Bowie, Crofton & rest of Maryland (RE/MAX Leading Edge) 4 months ago

Dörte Engel Oh my so true! I also suggest that the sellers talk to their neighbors about the sale BEFORE the sign goes up. 

 

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 4 months ago

Thank you marti garaughty for the feature in your very special group.

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 4 months ago

Morning Margaret.

I have had only one time that a client has asked me not to put a sign out.  It sold, but it took a long time.

Posted by James Dray, Exceptional Agents, Outstanding Results (Fathom Realty) 4 months ago

Good morning, Margaret Rome, Baltimore Maryland signage is one of the most important marketing tools.... it's 24 hour marketing for the home and the listing agent..... every listing needs a sign....

Posted by Barbara Todaro, Marketing Agent for The Todaro Team (RE/MAX Executive Realty ) 4 months ago

Good morning Margaret. While a sign is usually a must, there are exceptions to the rule. When you feel it in your gut, do for it! Enjoy your day!

Posted by Wayne Martin, Real Estate Broker - Retired (Wayne M Martin) 4 months ago

Hello Margaret - I have often said a "for sale sign" is a silent salesperson.  

Posted by Michael Jacobs, Los Angeles Pasadena 818.516.4393 4 months ago

While the internet has made visibility of listings more prevalent, signs still have their place.  For example, when I bought my own home a number of years ago, I wasn't really in the market for a home.  However, I happened to drive by this house, which is around the corner from my old house, and fell in love with it.  Had there been no sign, I wouldn't have even known it was on the market.

Posted by Myrl Jeffcoat, Greater Sacramento Real Estate Agent (GreatWest Realty) 4 months ago

CONGRATULATIONS Margaret, on having this blog FEATURED in the Old Farts Club group!  

Posted by Myrl Jeffcoat, Greater Sacramento Real Estate Agent (GreatWest Realty) 4 months ago

Good morning Margaret Rome, Baltimore Maryland - different properties take different approaches.  Thoughtfulness and flexibility can work wonders.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) 4 months ago

Good morning Margaret and amen. Playing I've got a secret with selling never made any sense to me either. Great story.

Posted by Sheila Anderson, The Real Estate Whisperer Who Listens 732-715-1133 (Referral Group Incorporated) 4 months ago

You so deserve Marti's "Smart Cookie" feature - for all your posts, actually. Signs are generally another useful tool in marketing a home, as are Open Houses, but if they are not working, get creative. Sellers are fortunate when they hire you. 

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) 4 months ago

Hi Margaret,
The home we purchased on the river many years ago did not have a sign. Only available through an agent. The owner didn't want a bunch of curious looky lous... only serious buyers. 

Posted by Carol Williams, Retired Agent / Broker / Property Manager (Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals.) 4 months ago

Margaret,

In commercial real estate signage is very important even in these Internet days.  When we sold our home we did not want a sign.  And it worked for us, as it was an issue of privacy.  A

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy (Napa Consultants) 4 months ago

Great post Margaret!  And I loved the story of the church. They sure did receive a 'sign'!!! And you showed up. Love it!!!

Posted by Anna Banana Kruchten Broker, CRB, CRS, 602-380-4886 (HomeSmart International) 4 months ago

I've always considered signage to be a vital part of marketing. This is such an interesting read to consider. I only wonder, was it really the signage and/or open houses that wasn't working for the sale of those homes or was that the only marketing done which didn't generate the interest needed? Signage should only be a small piece of the marketing for a listing. 

Posted by Michelle Enciso, Exceptional Service for Exceptional People (Pikes Peak Dream Homes Realty) 4 months ago

Michelle Enciso Welcome to ActiveRain. We never know what is or isn't going to work. 

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 4 months ago

Sometimes we just have to do what works best for the situation.

Posted by MichelleCherie Carr Crowe Just Call...408-252-8900, Family Helping Families Buy & Sell Homes 40+ Years (Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty) 4 months ago

Good morning Margaret Rome, Baltimore Maryland ,

You have once again shown not all listings should be marketed the same way. Each one may have a nuance that calls for a different plan of attack. Something you are very good at doing!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) 4 months ago

Every listing is different but I usually prefer a sign to be installed. There was one time when I listed a house across from an elementary school and the seller absolutely refused to have a sign. 

I felt like my hands were tied behind my back with all the activity at the school and no one knew the house was available!

Posted by Margaret Goss, Chicago's North Shore & Winnetka Real Estate (Baird & Warner Real Estate) 4 months ago

Dorie Dillard CRS GRI ABR So good to see you! Our properties are not all the same and may need a different way of marketing.

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 4 months ago

Margaret Goss Agree that in most cases a sign is necessary. There are HOA's and Condos that do not permit signage. 

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 4 months ago

Thank you very much, Margaret, for sharing your experience and your advice.

Posted by Roy Kelley (Realty Group Referrals) 4 months ago

Margaret Rome, Baltimore Maryland 
LOVED the Title of your post!
Good luck with the unsold (as yet) Listing.
All the best - Lynn

Posted by Lynn B. Friedman, Concierge Service for Our Atlanta Sellers & Buyers (Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ...) 4 months ago

Hi Margaret:

Signs still play an important role I think but certainly are no guarantee a house will sell. There are plenty of HOA communities that do not allow then and some high end communities where signage is not permitted. Homes sell!

Good luck with that listing - I KNOW it will sell the Rome way!

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) 3 months ago

Some sellers, if the house is vacant, doesn't want a sign for fear of break-ins. There are exceptions to the rules sometimes.

Posted by Eva B. Liland Century 21 Doug Anderson, Glad to be of Service 661-714-1643 (Century 21 Doug Anderson) 3 months ago

As always it's good to see you Jeff Dowler, CRS 

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 3 months ago

Eva B. Liland Century 21 Doug Anderson That was the case in my first example above. But it absolutely NEEDED a sign to sell.

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 3 months ago

Margaret - you know the best answer for each listing and with your advertising, people know you as the local expert and are listening! 

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) 3 months ago

Hi, Jan Green Thank you and it's always good to see you. 

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 3 months ago

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