To put a For- Sale sign up or not. I used to ask what side of the driveway or sidewalk should we install the sign. Unless it was a condo or HOA that did not allow signage, all listings got signs. How else did buyers find out about properties before the Internet?
For- sale signs are sometimes vital and are an absolute must to sell a home.
Other times it can be a detriment.
A few examples
Some years ago, I took a listing that had been on the market for a year or more. It was on a high trafficked street and adjacent to a church.
The seller did not want signage because the property was vacant, and they had some safety concerns. The previous agent was okay about that. When I took the listing, they only had a choice of where to place the sign.
Within minutes of the sign installation, the calls started. Most were asking about renting and callers who could not afford to purchase.
But then there was a call from the head of the adjoining church. They had been praying about purchasing the property but did not know how to contact the owner.
Remember, it had been on the market for over a year.
A showing and a meeting with the church officials, and we had a ratified full price contract within days. That property needed the sign!
Another property, located at the exit ramp of the Baltimore Beltway, had been for sale for a couple of years.
The for-sale sign was up all that time, and most weekends had an open house. When I interviewed for that property, my suggestion, get rid of the post sign and no more open houses. They hired me without asking any other questions.
That home was under contract with the buyer coming from my advertising.
And my most recent listing that had been on the market for four years with four different agents had a sign-up and numerous open houses. There is another home, with a sign, for sale in the same gated court. My suggestion, no sign on this property, no more traditional public open houses. If it hadn't worked in four years...why continue doing the same thing over and expecting different results. I think that is the definition of insanity.
Now it's only been a couple of weeks and no sale yet!
But I have had five people see the property, shown by invitation only. The seller knew that none of the people would be the buyers, but it was a HomeRome way of marketing. Invited were special friends and clients who had heard me talk of this home and were willing to meet at the house today. Who knows, maybe they know someone interested.
Stay tuned, and I will keep you updated.