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Selling the Unsellable

 

 Margaret Rome, Betty Kerr, Linda DeVleig and Bruce Ailion mentioned in the latest article

The Residential  Specialist

Click to see the entire article  TRS Magazine Selling the Unsellable 

written by Daniel Rome Levine.

 

 

Margaret Rome, CRS, broker/owner of HomeRome Realty in Baltimore, Maryland, lives for the challenge these homes present. “It’s like a dare,” she says. “Tell me all the reasons why I can’t sell it, and it’s going to make me want to do it even more.”

Highway Living

One of her first experiences with such a property was a home that sat right next to the Baltimore beltway, Interstate 695, on two acres. It also had five bathrooms and two bedrooms. Five other agents had already tried selling the home using traditional marketing methods and all had given up.

Rome did things differently. First, she took down the “For Sale” sign, not wanting to draw attention to how long the home had been on the market. She also stopped holding open houses, preferring a more targeted marketing approach that highlighted the home’s convenient access to the highway.

 

Margaret Rome quote TRS

 

Instead of being defensive and evasive about the location when asked by potential buyers, she played it up. If they asked if you could hear the roar of the cars zooming past, she enthusiastically answered, “Yes, not only can you hear it, but if they slow down enough you can read the license plates.”

Rome ended up selling the home not long after to a young musician who wanted the freedom to rehearse at all hours and not worry about bothering the neighbors. Rome even sold the home a second time using the same marketing approach to a couple whose top priority was direct access to the highway without having to worry about bad weather ever blocking their way.

Read the entire article  TRS Magazine Selling the Unsellable 

Margaret Rome

 

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Broker-Owner HomeRome Realty 

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Author of Real Estate the Rome Way

mrome@HomeRome.com

410.530.2400

 

 
Comment balloon 20 commentsMargaret Rome Baltimore 410-530-2400 • September 26 2019 01:23AM

Comments

 

 

Posted by marti garaughty, a highly caffeinated creative type... (garaughty.com) 10 months ago

Margaret Rome, Baltimore Maryland - That's a very inspiring article. Not all listings are the same yet most agents use the same MLS strategy hoping someone will bite.  I, too, had a hard to sell listing right on a highway and I had my very large sign up for 9 years. You heard right, 9 years. It finally sold and I miss not having that free advertising along that US Hwy.

Posted by Hella M. Rothwell, Broker/Realtor®, Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea 10 months ago

I remember once that I listed a couple homes on the same day.  One home was on a street with a lot of traffic.  The other, which was near the same size and condition, was on a quieter, better kept street.  I thought I'd be living with the listing on the busy street for awhile.  Yet, it sold almost immediately.  What I learned is lawn signs on streets with a lot of traffic have a lot of eyes on them, and can compensate for what others would see as a drawback.  

Posted by Myrl Jeffcoat, Greater Sacramento Real Estate Agent (GreatWest Realty) 10 months ago

CONGRATULATIONS Margaret, on having this blog FEATURED in the Old Farts Club group!  

Posted by Myrl Jeffcoat, Greater Sacramento Real Estate Agent (GreatWest Realty) 10 months ago

Morning Margaret.

I've seen places I wouldn't buy for a buck, but someone saw it differently, and purchased the property at full offering price.

Posted by James Dray, Exceptional Agents, Outstanding Results (Fathom Realty) 10 months ago

Good morning, Margaret Rome, Baltimore Maryland every unique home has a buyer searching diligently for it.... that's why marketing is so important....the more eyes on the property, the easier it is to find that unique buyer....

and there are agents who have clients who specialize in some of those categories..... builders are always looking for fire jobs, as an example....

Posted by Barbara Todaro, Marketing Agent for The Todaro Team (RE/MAX Executive Realty ) 10 months ago

Good morning Margaret. One man's junk is another man's treasure! It is all about vision! Enjoy your day.

Posted by Wayne Martin, Real Estate Broker - Retired (Wayne M Martin) 10 months ago

Hella M. Rothwell, Broker/Realtor® Wow...Nine years! You win. Great advertising for you but not the seller!

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 10 months ago

Myrl Jeffcoat There is no one formula for them all. The visible signage worked in your favor. Thanks for the feature in the OFG group

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 10 months ago

 

James Dray So true... goes to show...it's not about us!

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 10 months ago

Barbara Todaro A true marketing person, like you, looks at and for the various opportunities. Always asking...who would this property be best suited?

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 10 months ago

Wayne Martin So true. And this point gets driven home each time we have a transaction. We are sometimes surprised by the buyer and their choice.

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 10 months ago

Outstanding article.  I always say it just takes the right buyer to purchase any property.  Thanks so much for sharing!

Posted by Norma J. Elkins, Realtor - Elkins Home Selling Team ( Elite Realty Group) 10 months ago

Norma J. Elkins  Daniel Rome Levine is a good writer! And it just takes us to find that right buyer!

Thanks for stopping by.

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 10 months ago

Good afternoon Margaret Rome, Baltimore Maryland - that's the way to do it!  A perceived disadvantage can be turned into an opportunity.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) 10 months ago

Grant Schneider Great comment... "A perceived disadvantage can be turned into an opportunity."

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 10 months ago

It’s almost like a good challenge but also mostly unreachable times. Good luck with everything. If anybody can do it, you certainly can, Margaret

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) 10 months ago

Laura Cerrano Thanks and always good to see you.

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 10 months ago

You've learned to turn drawbacks into advantages - because you take the time to think about it and seek out the right buyers. Everyone can learn from you.

Posted by Marte Cliff, Your real estate writer (Marte Cliff Copywriting) 10 months ago

Marte Cliff The beauty is that we are all learning from each other! Thanks and have a great week!

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 10 months ago

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