Recently Margaret Rome was interviewed.
Read the entire article 5 Hacks for Selling Your Home During the Holidays
Tuesday, December 4, 2018
Be strategic about pictures
According to the National Association of REALTORS, 89% of shoppers find pictures very useful in real estate listings. But when selling your home in the holiday season, you might have to get a little bit creative. “Get pictures from different seasons, images of gardens and pools, and make a collage or video out of them. This will show what the home looks like in the spring, in the summer, etc.,” said Margaret Rome, owner of HomeRome Realty in Baltimore and host of the radio show “All About Real Estate.” She also suggested that sellers may want to have a photographer come out in different seasons even if they aren’t yet ready to list, just to catch the house looking its best in different environments.
Work with the weather
In most areas of the United States, holiday months are synonymous with colder temperatures. This could be one of the reasons that sellers often look at the holidays as a bad time to sell. Yet it may not be as disadvantageous as you think. “There won’t be as many people looking as in the spring, but the people looking at houses this time of year are serious buyers,” Rome said. She suggests showing off any beautiful snow scenes or fall leaves. Additionally, she advises sellers to write their listings with an eye toward the season, possibly positioning features such as fireplaces at the forefront.
For those selling a vacant home, Rome suggests a programmable thermostat that can be controlled from a smartphone. “[Having buyers] walking into a cold house is a real no-no,” she said.
Curb appeal equals safety
As long as the safety aspects are covered, buyers are going to evaluate the aesthetics of the home’s outdoor appearance just as they would during any other season. “Make sure the house numbers are visible and prominent, the mailbox is new [or] freshly painted and the front door [is] immaculate,” Rome said.
Get the right agent
Time off is common during the holiday season — which can be great when you want buyers to come and see your home, but not so great if it’s your agent who’s out of the office. It’s important to make sure that you find an agent who’s willing to commit to showing your property when buyers are off of work, even if that means taking less time off for their own holiday celebrations.
One final piece of advice to remember is that selling your home when it’s ready is the priority — no matter the season. As Rome said, “Your house may not sell when you put it on the market at Christmastime, but it’s definitely not going to sell if it’s not on the market.”