Margaret Rome's Blog

head_left_image

Selling During The Holidays

Recently Margaret Rome was interviewed.

Read the entire article  5 Hacks for Selling Your Home During the Holidays

 

 

Be strategic about pictures

According to the National Association of REALTORS, 89% of shoppers find pictures very useful in real estate listings. But when selling your home in the holiday season, you might have to get a little bit creative. “Get pictures from different seasons, images of gardens and pools, and make a collage or video out of them. This will show what the home looks like in the spring, in the summer, etc.,” said Margaret Rome, owner of HomeRome Realty in Baltimore and host of the radio show “All About Real Estate.” She also suggested that sellers may want to have a photographer come out in different seasons even if they aren’t yet ready to list, just to catch the house looking its best in different environments.

 

 

 

Work with the weather

In most areas of the United States, holiday months are synonymous with colder temperatures. This could be one of the reasons that sellers often look at the holidays as a bad time to sell. Yet it may not be as disadvantageous as you think. “There won’t be as many people looking as in the spring, but the people looking at houses this time of year are serious buyers,” Rome said. She suggests showing off any beautiful snow scenes or fall leaves. Additionally, she advises sellers to write their listings with an eye toward the season, possibly positioning features such as fireplaces at the forefront.

For those selling a vacant home, Rome suggests a programmable thermostat that can be controlled from a smartphone. “[Having buyers] walking into a cold house is a real no-no,” she said.

Curb appeal equals safety

.

As long as the safety aspects are covered, buyers are going to evaluate the aesthetics of the home’s outdoor appearance just as they would during any other season. “Make sure the house numbers are visible and prominent, the mailbox is new [or] freshly painted and the front door [is] immaculate,” Rome said.

Get the right agent

Time off is common during the holiday season — which can be great when you want buyers to come and see your home, but not so great if it’s your agent who’s out of the office. It’s important to make sure that you find an agent who’s willing to commit to showing your property when buyers are off of work, even if that means taking less time off for their own holiday celebrations.

One final piece of advice to remember is that selling your home when it’s ready is the priority — no matter the season. As Rome said, “Your house may not sell when you put it on the market at Christmastime, but it’s definitely not going to sell if it’s not on the market.”

To read the entire article click here.

 

 

                                                               

                                                           Margaret Rome

 Search All Active Listings

 

Sell Your Home With Margaret Rome

Broker-Owner HomeRome Realty 

signature

 

 

Author of Real Estate the Rome Way

mrome@HomeRome.com

410.530.2400

 

 
Comment balloon 26 commentsMargaret Rome, Baltimore Maryland • December 10 2018 06:12PM

Comments

Good afternoon Margaret Rome, Baltimore Maryland ,

What a great post on selling during the holidays. No matter what the season I agree the top priority should always be have your home "ready" when you're ready to go on market!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) 8 months ago

Dorie Dillard CRS GRI ABR  Thanks. These are excerpts from an article that  I was interviewed for. 

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 8 months ago

Good afternoon Margaret - you can do lots with curb appear during winter an holidays just don't overdo the decorations.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) 8 months ago

Margaret Rome, Baltimore Maryland - Great idea! I have to be very careful of photos I upload into the MLS to keep fair and true representation. Something I do is have photos of my listings from the various seasons in frames so buyers can get an idea of what they can expect in spring, summer, winter or fall.

I'm sure your post is going to inspire others. Thanks for all you to provide motivation and inspiration! It is always appreciated.  

Posted by Patricia Feager, MBA, CRS, GRI,MRP, Selling Homes Changing Lives (DFW FINE PROPERTIES) 8 months ago

Grant Schneider Always good to see you. 

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 8 months ago

Patricia Feager, MBA, CRS, GRI  I like to put photos of all the seasons as you say to keep fair and true representation. Now that our MLS allows 150 photos...that should not be a problem. Thank you for always being so positive and encouraging.

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 8 months ago

Margaret Rome, Baltimore Maryland  - I always appreciate how positive, encouraging, and professional you are on ActiveRain and in having conversations with you, too! 

Posted by Patricia Feager, MBA, CRS, GRI,MRP, Selling Homes Changing Lives (DFW FINE PROPERTIES) 8 months ago

Good points for sellers to consider as we approach the holidays, there are still many buyers out there looking for homes, and just because their is low inventory, does not mean they are lowering their standards.

Posted by Nick Vandekar, 610-203-4543, Tredyffrin Easttown Realtor, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) 8 months ago

Hi Margaret,
Selling during the holidays does take special planning.  Your points are excellent guidelines. Thank you!

Posted by Carol Williams, Retired Agent / Broker / Property Manager (Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals.) 8 months ago

 

 marti garaughty, composer, pianist, soundscape, abstract art

 

Posted by marti garaughty, a highly caffeinated creative type... (garaughty.com) 8 months ago

Hi Margaret Rome, Baltimore Maryland - This is a great article and can assist sellers and their agents.  It is important to be cognizant of the weather. I am working on 2 listings that the sellers want shot now and will put the properties on market after the new year.  It is a challenge but we don't have to deal with snow!

Posted by Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR® (Coldwell Banker Residential Brokerage) 8 months ago

Nick & Trudy Vandekar, 610-203-4543  So true. Plenty of buyers who want what they want and are not compromising. 

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 8 months ago

Sheri Sperry - MCNE®  I have several listings that have been photographed back in the Spring so they would be ready whenever they decide to list. The good thing about our 4 seasons, we have room enough in our MLS photos to add them all.

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 8 months ago

marti garaughty You are the best! Hope you are having a wonderful December.

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 8 months ago

Thanks Carol Williams  Going over to check out you SCS...just a bit late.

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 8 months ago

I have so many sellers tell me they do not want to leave on the heat in the winter when they are selling, especially in a vacant house. WAnt to keep their utilities bill down.

They look at it differently when I mention what happens when temperatures dip below 62 in the house. We get into the 30s in the winter in Sacramento, and that can make pipes burst, as well as harm wood flooring. It's not just buyers who need to feel comfortable, the house needs heat, too!

Posted by Elizabeth Weintraub Sacramento Realtor Top 1%, Put 40 years of experience to work for you (RE/MAX Gold) 8 months ago

Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents 

So true...important for the house to be at a comfortable temperature...to prevent those warped floors and frozen pipes.

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 8 months ago

Great info here Margaret Rome, Baltimore Maryland  as always so glad  Carol Williams Featured it on SCS as I missed it

Happy Holidays

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) 8 months ago

Hannah Williams So good to see you and a thank you to Carol Williams for doing SCS each week!

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 8 months ago

Hi Margaret

Some pretty sage advice from a talented and knowledgeable listing agent!! I'm off to read the entire article!

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (Solutions Real Estate ) 8 months ago

Excellent ideas, as always Margaret!  Love your idea of getting photos during different seasons. I'll share that one with my sister who is working on selling her home in Missouri and moving to Arizona - yeah!  Happy Holidays!

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) 8 months ago

Jeff Dowler, CRS Always good to see you.

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 8 months ago

Jan Green Having photos of the various seasons is good for all properties. Many times the sellers will already have some. Just take a photo of their photo and use them.

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 8 months ago

It's so true - buyers who are out looking this time of year are serious!      It can be a great time to buy as well, because there may be less competition from other buyers.

Posted by M.C. Dwyer, Santa Cruz Mountains Property Specialist (Century 21 Showcase REALTORs) 8 months ago

M.C. Dwyer The people that are out looking now are serious. If they don't find it now, they are going to continue looking. That takes you into the new year with buyers and sellers.

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 8 months ago

Showings can be so very few during the holidays, which is discouraging. But that's no reason not to have your home always ready!  

Posted by Mary Hutchison, SRES, ABR, Experienced Agent in Kansas City Metro area (Better Homes and Gardens Real Estate-Kansas City Homes) 8 months ago

Participate