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Obstacle or Selling Point

 

 

An obstacle for one person may be the selling point for another. When touring a home to list, I am aware of things that could be negative by asking the present owner what they don't like about their house.

Here are a few examples of possible obstacles and who would see the opportunity.

 

 

- Ranch house with no steps-lack of storage

Accessible to everyone

 

-First-floor Condo-security

People with phobias of elevators or heights

 

-No Balcony

No reason to clean an outside area.

 

-In-ground pool

People do not visit a home with a pool unless they want one

 

 

Railroad tracks 

-House on railroad tracks

The retired conductor was waiting for this home

 

 

-Lower Level with no walk out

People feel secure and safe.

 

-Lower level with walkout.

People don't feel trapped.

 

-Home on the Beltway

Ease of highway access and instant traffic report

 

-Interior townhouse

Utilities are less with homes on each side.

 

-Gas, Oil, Electric or Propane heating.

Seems everyone has a preference

 

-Home across from shopping center on a busy street.

Non-driver can walk to shopping.

 

Contemporary home 

-The unique buyer who does not want a cookie cutter home. 

 

-No Central Air Conditioning

People who want to control the temperature in each room

 

-A wooded lot

No grass to mow

 

-A level lot with no trees

Perfect for playground or ball field

 

-Cemetery on or close to the house

Yes, there are folks who want homes with a cemetery

 

 

 Do you have a home with a perceived obstacle?

Let's find the opportunity.

 

Margaret Rome

 

 

 

 

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Author of Real Estate the Rome Way

mrome@HomeRome.com

410.530.2400

 

 
Comment balloon 44 commentsMargaret Rome, Baltimore Maryland • December 09 2018 04:27AM

Comments

This is a great example of how every property has the perfect buyer!

Posted by Francine Viola, REALTOR®, In Tune with your Real Estate Needs (Coldwell Banker Evergreen Olympic Realty, Olympia WA) 5 months ago

I love the challenge of selling unique properties.

Thanks for being the first to comment...you are fast Francine Viola 

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 5 months ago

So true.  I remember a three level house we once listed that I had a concern about the kitchen being on a basement (was a walk out) level, but because I saw it as a negative I figured I might as well search for that family that wanted it and advertised it as "cook, grill and enjoy the lake" and the family that bought it just loved it.  The upper floors had lots of sleeping, but they loved the basement that had a drive around concrete drive and they did all their "living" on that level

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) 5 months ago

I used to cringe when faced with selling homes under freeways or with views of freeways because there is such a limited market for those kinds of locations and, of course, sellers always want top dollar, ignoring location.

To accomplish that, I came up with creative ways to describe the freeway, and if you say the following in an all-knowing-manner, like you're letting the listener in on an exclusive secret few people have the privilege to know but once you know it, you are blessed forever kind of way, it works.

People love to watch traffic because they can remain an introvert yet feel a connection to the outside world. You are never lonely.

And smile.

They buy it.

Posted by Elizabeth Weintraub Sacramento Realtor Top 1%, Put 40 years of experience to work for you (RE/MAX Gold) 5 months ago

Tammy Lankford, What a perfect example. Cook, grill and enjoy the lake...love it!

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 5 months ago

 

I'm stealing this one Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents  This is a winner!

"People love to watch traffic because they can remain an introvert yet feel a connection to the outside world. You are never lonely."

 

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 5 months ago

Good evening Margaret Rome, Baltimore Maryland ,

What a great post on always looking for the opportunity..love the comments...especially Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents ..you are right it is a winner.

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) 5 months ago

When I was first licensed back in 1981, I seemed to be "gifted" at listing properties that were on busy streets with loads of traffic.  I worried it would be a drawback.  But, I seemed to have equally good luck in getting those homes quickly sold.  I learned the heavy street traffic provided a lot of opportunity for folks to see those For Sale signs, and the attention sold the homes.

Posted by Myrl Jeffcoat, Greater Sacramento Real Estate Agent (GreatWest Realty) 5 months ago

CONGRATULATIONS Margaret, on having this blog FEATURED in the Old Farts Club group!  

Posted by Myrl Jeffcoat, Greater Sacramento Real Estate Agent (GreatWest Realty) 5 months ago

Sold a home a few years ago that backs up to a cemetery. The neighbors are very, very quiet. :) 

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) 5 months ago

Margaret Rome, Baltimore Maryland love this post!  It's all a matter of perspective isn't it!  Years ago I sold an estate next to a cemetary Debb Janes EcoBroker and Bernie Stea JD and that's exactly how I billed it - very quiet neighbors in the middle of Paradise Valley. Worked like a charm and sold within days.

Posted by Anna Banana Kruchten CRB, CRS 602-380-4886, Arizona's Top Banana! (Phoenix Property Shoppe) 5 months ago

Hi Margaret,  I've always enjoyed the game of using an objection as the very reason someone should buy!  It's not as hard as one might think once you get the juices flowing.  Thanks for the reminder. 

Posted by Carol Williams, Retired Agent / Broker / Property Manager (Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals.) 5 months ago

Funny but apt connections that take a perceived negative and turn it into a positive asset.  Congrats

Posted by John Henry, Residential Architect, Luxury Custom Home Design (John Henry Masterworks Design International, Inc.) 5 months ago

Very informative, just goes to show that each property has its own unique buyer, we'll just have to find the perfect fit 👍

Posted by Elisa Uribe Realtor #01427070, California Homes for Sale in the East Bay (Golden Gate Sotheby's International) 5 months ago

Some markets are larger than others, but every home has it's own unique characteristics and market!

Posted by David Smith, Residential and Commercial Broker (Brokers Guild Classic) 5 months ago

Hmmm...have not asked what they don't like as that is usually obvious. Interesting perspective. Glad you made it work.

Posted by Janice Zaltman Realtor, LEED AP (United Realty Group) 5 months ago

Having the skill to turn an obstacle into something positive is something we all should master.

Posted by Eva B. Liland with Century 21 Doug Anderson, Glad to be of Service (Century 21 Doug Anderson) 5 months ago

Margaret,

I have sold several homes with or abutting a cemetary as it is common in old New England homes. I always tout it as "Very quiet neighbors!"

Posted by Margaret Mitchell, Seacoast Maine & NH Real Estate (Coldwell Banker Yorke Realty) 5 months ago

The universal law is at work i.e.: There is a buyer for everything

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) 5 months ago

Great way to look at things, I too try to see the positive in all situations.

Posted by Pat Champion, Call the "CHAMPION" for all your real estate needs (Coldwell Banker Camelot Realty) 5 months ago

Pat Champion You are a positive person and look for the positive.

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 5 months ago

Richie Alan Naggar I've heard that worded a bit differently. :)

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 5 months ago

Margaret Mitchell Quiet if not on a major highway. 

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 5 months ago

Eva B. Liland with Century 21 Doug Anderson It makes good sense to master this skill.

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 5 months ago

Janice Zaltman Realtor, LEED AP When I start out with buyers...I explain what I'm doing. IF they hate everything I may ask...if you could get it at a fraction of the cost or even free, would you consider. I get some interesting responses.

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 5 months ago

David Smith Unique characteristics are not for everyone! I am going to have a new listing by spring and it has a composting toilet. Welcome to ActiveRain. Let me know if need any help getting started. 

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 5 months ago

Elisa Uribe Realtor #01427070 And there is the challenge...find the right buyer fo the property.

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 5 months ago

John Henry  That's what we do....take a perceived negative and turn it into a positive asset.  

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 5 months ago

Carol Williams Anyone can sell the perfectly staged home in move in condition, up to date, the right neighborhood, the right school system and priced according to comps. It is the uniqueness that necessitates just the right buyer. And that can be a challenge. 

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 5 months ago

 

So true Anna Banana Kruchten CRB, CRS 602-380-4886 You found the right buyer with the right marketing. You don't hide the fact that there is a cemetery...you emphasize it. 

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 5 months ago

Debb Janes EcoBroker and Bernie Stea JD And others are dying to get in...cute comment.

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 5 months ago

Myrl Jeffcoat Heavy traffic..more people see the sign, more exposure. Negative to a positive. 

Thanks for the feature n the OFC!!

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 5 months ago

Hi Margaret

It's really all in the perspective that others might have. There is more than one way to look at many situations.

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (Solutions Real Estate ) 5 months ago

Excellent ways to showcase the positives of a perceived negative "obstacle", Margaret.

Cheers! 

Posted by Ron Tissier, Defining Homes. Defining Lifestyles. (Chapman Hall Premier Realtors (404) 580-9069) 5 months ago

Jeff Dowler, CRS There are so many ways to approach what we are doing. It sometimes takes a different perspective.

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 5 months ago

 

Thanks Ron Tissier  Welcome back to ActiveRain.

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 5 months ago

Hello Margaret - whether a house is perfect or not, it can become.  "the home of dreams ".  Thankfully,  it happens. And on a regular basis.

Posted by Michael Jacobs, Los Angeles Pasadena 818.516.4393 5 months ago

A negative for one buyer can be a positive for another--thanks for listing so many examples!

Posted by Mary Hutchison, SRES, ABR, Experienced Agent in Kansas City Metro area (Better Homes and Gardens Real Estate-Kansas City Homes) 5 months ago

Michael Jacobs Thankfully the houses do become the home of dreams!

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 5 months ago

Mary Hutchison, SRES, ABR We need to recognize the positives and negatives for our clients. I forgot one. One buyer would not look at a house that had a separate toilet room.  And another that would not buy unless he had that "throne room!"

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 5 months ago

A positive on the cemetary - your neighbors will be quiet. Normally no loud parties or parking on the lawn!.

Posted by Rhonda Burgess, Moving to Nashville TN Real Estate Specialist (Southern Living Realty Partners) 5 months ago

I feel like someone should be able to provide a counter factual for every perceived negative to a place.  

Posted by Kevin Mackessy, Dedicated. Qualified. Local. (Blue Olive Properties, LLC) 5 months ago

 

You are right Rhonda Burgess very quiet neighbors.

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 5 months ago

Kevin Mackessy Now that would be a fun exercise. Throw me the negative, I'll come up with the positive. Want to try?

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 5 months ago

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