'Margaret Rome, CRS, introduces her skills with a spin. This broker/owner of HomeRome Realty in Baltimore hosts a live, Sunday afternoon call-in radio show, aptly named “All About Real Estate.”
Rome’s one goal is to address questions that concern buyers and sellers. Without even once diving into self-promotion, her knowledge jumpstarts serious word-of-mouth communication. For example, a caller recently asked, “Should I use my best friend for a real estate agent?”
It’s a frequent question, Rome says. If you want the long answer, check out her blog. The short answer, she says, “If your best friend is the best REALTOR® in the world, then yes. Otherwise, simply say you don’t work with dear friends.”
To build the buzz for her show, she weaves it into casual conversations. “People always ask me questions about buying or selling a home. I say, ‘Call in on Sunday! I’ll have your answer.’ Right there, I made a connection. And that person will probably tell another 10 people to tune into my show. That’s word-of-mouth!”
If live radio isn’t an option, consider a podcast or Facebook Live. You can also invite people to email questions that you’ll answer in a blog.'
The Residential Specialist