Margaret Rome's Blog

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To Price Or Not To Price

Weekly advertising has been part of my marking since I began in real estate.

The ad below is running this week and one of the few changes made... take all the prices out.

Just for one week...just a little experiment.

 

Margaret Rome

 

Will I get calls to find out more about the house?

Or.. 

Will I turn off people by not making it easy to find a price less property?  

 

When I first started , we were taught not to give too much information. The reason... to encourage the buyers to call us for details.

We were also taught not to give any information until we asked lots of questions and to make sure we had their contact information.

Your thoughts...To Price or Not To Price

 

 

 

 

 

 Margaret Rome

 

 

 

 

 

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Broker-Owner HomeRome Realty 

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Author of Real Estate the Rome Way

mrome@HomeRome.com

410.530.2400

Margaret Rome on Zillow

Comment balloon 4 commentsMargaret Rome, Baltimore Maryland • December 16 2017 04:14AM

Comments

Good morning Margaret. I am thinking your phone will ring. You will see! Enjoy your day!

Posted by Wayne Martin, Real Estate Broker (Wayne M Martin) 6 months ago

Good morning Margaret Rome, Baltimore Maryland .  I will be interested in the results of your experiment.  I've seen it done both ways. I think it was more prevalent in the past. I understand the premise behind not putting the prices in the ads.  If I were a buyer, though, I would want the prices in so I don't waste time inquiring about a home I couldn't afford.   Here is the thing about not putting the price in these days:  A tech savy prospect will just go to the computer and put in the address and BOOM it will pop up on Zillow.  There will be all the info.  They may call you or, more likely, not.  Zillow makes it easy to choose one of their paying agents.  I say put the price in, get the call and dazzle them with your brilliance and charm.

Posted by Carol Williams, "Customized Mentoring & Marketing Services" (U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business.) 6 months ago

I look forward to the update. My fear of that has always been calls that think the price will be at least half of what it really is. I guess what you hope for is the calls to see if you can convert them to buyers in their price range.

Posted by Joe Pryor, REALTOR® - Oklahoma Investment Properties (The Virtual Real Estate Team) 6 months ago

Interesting way to look at it Joe Pryor 

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 6 months ago

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