Pricing is one of the most important steps in getting a property sold.
If you are selling cookie cutter homes, in a development, just do the comps. A good CMA will tell the story of the correct price.
Frequently callers ask at what price I would list their home.
I won't give a list price without seeing the house.
The information I can share is what the house is assessed for, what other homes are active, what prices the homes in the area have sold for, how long similar homes are taking to sell and what homes have been withdrawn, expired or not sold.
But what about the unique homes, the one of a kind, the ones that have
no, none, nada comps?
What about the home on the railroad tracks, the 2 bedroom 5 bath home on the beltway, the historic church with cemetery, the contemporary former ostrich farm? These are homes I sell.
The pricing strategy is not the same when there is no comparable property.
As a listing agent there are different ways to arrive at the asking price. Sometimes sellers are adamant at what that price needs to be. Other times they will take our professional advice based on our market analysis and expertise.
When an owner is set on a specific number that may not be in line with reality...I try a little different approach.
The discussion has to begin somewhere...the price cannot be pulled from the air.
Be very careful when you hear these words
"I HAVE to get X amount in my pocket!"
Time to ask the important question.
WHAT is owed on the home including...current mortgage, home equity loans, liens, funds borrowed from family and other obligatory expenses. Add them up.
Figure in closing costs and commissions. Then find out what they want and what they need to walk away with.
Sometimes sellers can NOT afford to sell.
When would you like to discuss pricing your home
The Rome Way?