Margaret Rome's Blog

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Why Do You Use Those Too Late Signs FAQ

 

Love using those "Too Late" signs.

When preparing  print media advertising I just write changes on the ad  copy.

For me this was a simple way to keep track. The changes could include a price adjustment, rewording, change in banner heading, removing, adding or changing a property location. I would also write 'Sold' or "Too Late"  or "Coming Soon" with a black marker.

 

 

On listing appointments I would have a few back issues to show my marketing plan. In front of the potential clients, I took out a pen and wrote directly on the ad Too Late, Sold or would even draw an on a released or withdrawn property.

 

This became an impressive visual.  It was the Too Late that always got the smile, the positive comments and the high fives.

When I started blogging eleven years ago I wrote about real estate including my new listings, when they went under contract, open houses and when they went to settlement.

Again Too Late was noticed and got lots of compliments. Other agents were reblogging, calling and asking permission to 'steal'  my idea.

 Roger Mucci  used to share these  with Mickey who dubbed me the

Too Late Lady!

 

For my first sign, I took a blank rider and self adhesive lettering and made my  very first TOO LATE.

I placed it on an expensive listing outside of my normal area. Within the hour my phone rang and I had another listing appointment.

 

Other than By Appointment Only, the Too Late is the only rider I use on my signs.

My sellers love when I place them. Buyers love helping me place these signs, sometimes with their children and/or the  buyer's agent.

And I love using these simple two words. 

 

Too Late Too Late.   too late margaret rome

 

 

Too Late Margaret Rome

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Sell Your Home With Margaret Rome

Broker-Owner HomeRome Realty 

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Author of Real Estate the Rome Way

mrome@HomeRome.com

410.530.2400

 

 

Comments

Good evening Margaret Rome, Baltimore Maryland ,

I love it! Thank you for the post! I've starting using "Too Late" in my posts but still using "Look who SOLD another one" sign which sellers want in their yard!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) almost 3 years ago

Dorie Dillard I love both of them. And the sellers really notice and are routing for you. Thank you!!

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) almost 3 years ago

Hi Margaret - I think that's good branding. You have made it your own and it certainly has been a hit in your market.

Posted by Dick Greenberg, Northern Colorado Residential Real Estate (New Paradigm Partners LLC) almost 3 years ago

marti garaughty, abstract art, graphic design, marketing, WordPress consultant

Posted by marti garaughty, a highly caffeinated creative type... (garaughty.com) almost 3 years ago

Dick Greenberg It has been a very positive addition to my brand. Thanks for stopping by.

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) almost 3 years ago

Margaret this strategy has worked well for you! And if your sellers eyes light up when hearing 'too late' I say bring it on.

Posted by Anna Banana Kruchten Arizona's Top Banana!, 602-380-4886 (HomeSmart Real Estate BR030809000) almost 3 years ago

Anna Banana Kruchten, CRS Thanks I will continue to bring in on.

And no one uses that yellow fruit like you do. I think of you whenever I purchase or see a banana. It just works!

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) almost 3 years ago

All I can say is A M E N, Margaret!  OH and that marti garaughty totally gets it - you ARE one sharp cookie! 

Posted by Debe Maxwell, CRS, The right Charlotte REALTOR! (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) almost 3 years ago

Thank you my friend Debe Maxwell, CRS 

 I love love love your new photo! Just perfect!

I adore marti garaughty and his creativity!

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) almost 3 years ago

Me too, Margaret!  I remember when you asked me if you could borrow the 'too late' idea and you really have had great success with it too - it works!

I don't know about you but, I have had sellers ask if they can have their Too Late signs when I put the sign in the yard so, they can put it up as soon as they get a Contract!  They love them!

Posted by Debe Maxwell, CRS, The right Charlotte REALTOR! (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) almost 3 years ago

 

Debe Maxwell, CRS That was a long time ago and it has been fun. My sellers ask if they are going to get a too late sign and they want it up as soon as there is an offer. Buyers love to take a photo with it and their children. They feel they are winners and they are!

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) almost 3 years ago

I Bet it has been fun. You are very clever AndWe all love reading your posts 

Posted by Lise Howe, Assoc. Broker in DC, MD, VA and attorney in DC (Keller Williams Capital Properties) almost 3 years ago

Thanks Lise Howe for the call this past week...what a nice surprise!

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) almost 3 years ago

Speaking of children holding signs!!  (Bad photo but, it was a fun photo shoot!)

 

Happy South Charlotte Home Buyers

Posted by Debe Maxwell, CRS, The right Charlotte REALTOR! (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) almost 3 years ago

Margaret Rome, Baltimore Maryland - your 'Too Late' is my favorite!

I use 'GONE' sign - with 'O' replacing smiley!

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners) almost 3 years ago

If everyone sees those words and thinks of you, your marketing is very successful! And I love that the buyers and sellers get a kick out of helping put those signs up. That's wonderful.

Posted by Kat Palmiotti, The House Kat (406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty) almost 3 years ago

What a great idea!  I also like your call to sellers on your ad.  We don't see that in our market.  I just may have to start using that marketing idea.  Thank you for sharing!

Posted by Dan Jasmer, Changing the way you look at real estate (Coldwell Banker Residential Real Estate) almost 3 years ago

Margaret, Very nice! I'm certain these get a lot of attention!

Posted by Carla Freund, Carolina Life RealEstate & Relocation 919-602-8489 (Keller Williams Preferred Realty) almost 3 years ago

"Too Late" is a great strategy!  Success brings more success as well! 

Posted by Gary L. Waters Broker Associate, Bucci Realty, Fifteen Years Experience in Brevard County (Bucci Realty, Inc.) almost 3 years ago

I have two "TOO LATE" signs removed as souvenir by neighbors....

Posted by Sam Shueh, mba, cdpe, reopro, pe ( (408) 425-1601) almost 3 years ago

I've seen them used in my market, also. I've never considered it from a potential seller's point of view, only from disappointed buyers. I'll have to rethink my strategy. Thanks for the idea, Margaret.

Posted by Pat Starnes-Front Gate Realty, 601-991-2900 Office; 601-278-4513 Cell (Front Gate Real Estate) almost 3 years ago

Too late goes back to the beginnings for mankind on just about everything which is why those two words have such an impact...TOO LATE?  woe

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) almost 3 years ago

Hi Margaret... somehow, I could never get into that "too late" sign mode... I can see where and how it works, but my personal style makes me uncomfortable with that approach.... under contract seems to work for me and I've found clients are totally fine with that. Although, I don't put those signs out until we are totally through due diligence.

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (Coldwell Banker Realty) almost 3 years ago

I'm not a fan of the Too Late rider or really any Sign rider. I know it send a message that the agent did the job, but in reality until all contingencies are met which go until the funds are verified and set for closing/recording we have a duty to market the home. I've seen way too many eager agents post that SOLD or IN ESCROW sign up and then...Crash...it's falls out and there they go. Not good advertising I think. Nice article though!

Posted by Teri Pacitto, Real Estate, Your Style...Your Home...My Specialty (Compass) almost 3 years ago

Very clever, Margaret.  It's simple and different and that's a great combination to get yourself recognized.  

Posted by Chris Lima, Local or Global-Allow me to open doors for you. (Atlantic Shores Realty Expertise) almost 3 years ago

Hi again Margaret!  Here I go hijacking your post again!!

I did want to share a cute story with you - I recently had a buyer for a listing that was being sold by an agent in my company but, in another office. He phoned me the day we ultimately won the bidding war and went under Contract, asking me if he could please borrow one of my sign riders with "Sorry, Too Late" on it!  He said he absolutely loved seeing my "Sorry, Too Late" signs around Charlotte and he fully intended to begin doing this too!

My point - it's so nice to know that even other agents love these signs - going so far as to ask to borrow one from us!!  

(Borrowing the legit way, I'm fine with - 10-finger discount, not so much!)  :-)

Posted by Debe Maxwell, CRS, The right Charlotte REALTOR! (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) almost 3 years ago

Debe Maxwell, CRS You are welcome to hijack amy of my posts any time! I do love the agent asking to borrow your sign.

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) almost 3 years ago

LOL Well, I thought it was very nice and the home that he was selling (that my buyers purchased) was a nice South Charlotte luxury home too! (You saw it!)

Posted by Debe Maxwell, CRS, The right Charlotte REALTOR! (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) almost 3 years ago

It's funny, Margaret.  I  ever thought much about them until a rather, shall we say, flamboyant agent with a big box company started to use them.  If they work for you, use them!  But the more dignified "Under Contract" rider is more my style!  If the flamboyant big box lady hadn't been my first exposure to the idea, I'd probably think it was pretty cool!

Posted by Patricia Kennedy, Home in the Capital (Redfin) almost 3 years ago

Hey Patricia Kennedy It is good to see you again. You are missed in the Rain. How is Millie and Willie?

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) almost 3 years ago

Millie and Willie are furry as ever!  Will goes to the groomer tomorrow!

Posted by Patricia Kennedy, Home in the Capital (Redfin) almost 3 years ago

I like the idea of this if not everybody in your area is doing it, I think then it stands out.

Posted by Nick Vandekar, 610-203-4543, Tredyffrin Easttown Realtor, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) almost 3 years ago

I remembered learning first in real estate school that time is of the essence and Too Late is a good variation on that.

Posted by Joe Pryor, REALTOR® - Oklahoma Investment Properties (The Virtual Real Estate Team) almost 3 years ago

It might make you and your seller smile, but is it really in the seller's best interest?  What if the deal falls through?  Then you'll have to put up a "Back on the Market" rider. Then you have the previously disappointed buyers driving by and snickering.  

Posted by Tim Maitski, Truth, Excellence and a Good Deal (Atlanta Communities Real Estate Brokerage) almost 3 years ago

Good explanation! So wonderful that AR is a community where we are free to express our opinions with grace and style! Loved reading the comment stream. All the best, Lynn Margaret Rome, Baltimore Maryland

Posted by Lynn B. Friedman, Concierge Service for Our Atlanta Sellers & Buyers (Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ...) almost 3 years ago

Funny how these practices originally begin....just a matter of fact and then BAM a brilliant marketing tool!

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) almost 3 years ago

Interesting post. I try to judge things by my initial response when I see them.

My first, "too late" rider brought a negative response from me. It seemed that it was almost like a taunt. I don't think that is your mindset, but that was my response.

Just shows how different people react to the same thing.

Thanks

Posted by John Wiley, Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA almost 3 years ago

A number of opinions here. I think if it works for you then go for it. Some people are going to be offended not mater what you do. Not sure how a Too Late sign would upset a buyer. At least they know not to waist their time asking about it. I would have no problem with a too late sign going up as long as it was a closed deal. 

Posted by Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA, Providing the integrity and service you deserve. (Future Home Realty) almost 3 years ago

Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA For me it works and I am very comfortable with the response receive. I love  seeing how others are creative and so willing to share here on the Rain.

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) almost 3 years ago

That is a way cool idea to communicate activity on a property.  Get's attention better than "Sold".

Posted by Mick Michaud, Your Texas Lifestyle is Here! (Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107) almost 3 years ago

Margaret Rome, Baltimore Maryland I love it! I'm sure it's particularly useful in a hot market. Well done on the riders and the blog!

Posted by Nathan Gesner, Broker / Property Manager (American West Realty and Management) almost 3 years ago

Nathan Gesner I love it also. I have always used them in every market. 

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) almost 3 years ago

I took this topic and discussed the Too Late signs on the radio show today. 

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) almost 3 years ago

I see those signs and haven't used them. Glad they work for you. In this hot market, buyers know they have to be first in line to see the new listings or it can be 'too late'!

Posted by Mary Hutchison, SRES, ABR, Experienced Agent in Kansas City Metro area (Better Homes and Gardens Real Estate-Kansas City Homes) almost 3 years ago

 

Mary Hutchison, SRES, ABR Since many of my properties are unique, one of a kind, hard to sell and have longer DOM...it is fun to place that Too Late sign.

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) almost 3 years ago

Dear Margaret,

That is a cute marketing idea.

Posted by Dörte Engel, ABC - Annapolis, Bowie, Crofton & rest of Maryland (RE/MAX Leading Edge) almost 3 years ago

Catchy idea!  Too late implies, you better get looking quickly because Margaret Rome will sell it!

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) almost 3 years ago

Jan Green  Thanks... Always good to see you.

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) almost 3 years ago

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