How do you explain a Niche?
As many of you know, I specialize in unique, unusual and even hard to sell real estate. These properties are certainly not for the average buyer and it takes a while to find the right buyer for these homes that are a far cry from "cookie cutter'.
I have been in touch with the seller of one of
and today on Facebook, this former owner posted this photo of her house...note the date April 3, 2010...that was seven years ago.
At present, I am featuring a mid century modern contemporary, a Deck House, an 1812 farm house on 34 acres with a river cottage, a historic home on 3 acres and a two story contemporary with 11 skylights. You can see them all at www.HomeRome.com
My niche is selling unique, unusual and hard to sell properties. These are the ones that are exciting to market and a challenge to find that one perfect buyer.
Some people say there is no perfect home..that many compromises must be made. I think you can find the perfect home and I think you can find the perfect buyer for that special home. Yes, it may take a bit longer. It may take showing a property many times.
It may take many kinds of marketing, professional photography, my radio show, good copy and different ways to get the properties seen, not just by the masses, but by the special buyers who are not looking for that cookie cutter 'clononial.'
I do love the excitement of the phone call when I hear..."my house is really different, it was custom made just for us, it is going to be a challenge'' or ''we knew, when we purchased, it was going to be a tough resell.''
One of my favorite all time challenges was a 2 bedroom, 5 bathroom contemporary with no basement, no garage, on the beltway with a swimming pool. When I first took that listing, I was the 5th agent...I loved the challenge. I wound up selling it a total of three times within 10 years.
The more challenging...the better.
To sell your unique home
Call Margaret Rome