Out of the radio box comes my best tactic for following up with a seller lead.
When a potential seller contacts me, I spend time answering their questions and engage in conversation to see what their motivation for selling and find out the features and selling points.
I continue to check out the accuracy on the tax data website.
I sum up the information, repeating it back to them and tell them I will be talking about their property on Sunday's radio program
ALL ABOUT REAL ESTATE.
I may even schedule the listing appointment.
And then I tell them to listen!
I do what I say.
Sunday at noon , I gave a "teaser" ad talking in generalities. Maybe there will be a new listing. I mentioned the old farm house on half acre that is close to the new Wegmans and major access roads. This home will be under $250,000 in a neighborhood surrounded by half million dollar plus homes.
The listing appointment was Tuesday evening.
The sign ordered.
I had the seller write a letter to her house.
The professional photography was done today and, as of the writing of this post for the contest, we are live on the MLS.
This is what makes me unforgettable!
Sell Your Home With Margaret Rome
Broker-Owner HomeRome Realty
Author of Real Estate the Rome Way
mrome@HomeRome.com
410.530.2400
What a neat idea! Love the suspense that you create by being proactive about homes that "might" be coming on the market. Kudos!
Good morning Margaret. Looks like we may have rain (liquid kind) Sunday. If so I'll be listening if not I'll be chasing that little white ball
What a unique way to market your listings. Sellers should not choose any other Realtor in your area!
Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c) Thanks for the vote of confidence!
Hello Margaret
Great idea and your post has been featured to the group:
LATE NIGHT - EARLY MORNING AT ACTIVERAIN
Robert Vegas Bob Swetz I thank you!
Your are so welcome young lady
What a fantastic idea, and it's so neat that you have such a fabulous local outlet for sharing your listings and potential listings.
Do you mind if we republish your idea in our sellers' guide, alongside your photo and name for attribution?
Realtor.com® - A division of Move, Inc.
I am loving my live radio show.
You have my permission. Thank you for including me in your sellers's guide and I look forward to reading this guide.
Margaret Rome, Baltimore Maryland - This is definitely out-of-the-box marketing. I love the part about writing a letter to your home. Oh! BTW...Congrats on getting noticed by Realtor.com!!! Fabulous!
Thanks Sheri Sperry - MCNE Those letters to the house get more views than any other post I've written.
Margaret Rome, Baltimore Maryland , Wow what a great idea and great marketing.
Thank you Esther Preston Glad you liked it!