Margaret Rome's Blog

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My goal Is Not To Get New Business

 

 

My Goal Is Not To Get New Business


Every day I get multiple phone calls and emails on how to get new business, how to get my website to rank higher in search engines, and how to get more leads. 

 

 Here's an example. 

"My company can  solve your problem. ( I didn't know I had a problem). "We are an official ISO "...blah blah..."Certified, with years of experience in the field of Search Engine Optimization. We have the expertise to send hundreds, of customers to your website.."

 

Here's the problem:

Hundreds of customers to my website do not get my homes sold.

Hundreds of customers to my site do not get my phone to ring with questions about my listings.

Hundreds of customers to my site do not get exposure to my unique properties.

 

I couldn't even HANDLE HUNDREDS of customers!

 

My goal  is not to  get more buyers or more listings.  

My goal is to get my homes as much exposure as possible--to get them sold.

 

I am looking for specific people who want to live in my wonderful unique homes.

I want each listed home to have maximum exposure to get sold a bit faster.

SEO is great, don't get me wrong.

But while the search engines are working, I am going to continue writing a daily blog post, showing off all my properties on  my website, using print media along with 

talking about my homes on my weekly live radio show.

All ABOUT REAL ESTATE

click above to hear podcasts.

 

All About Real Estate With Margaret Rome

 

 

My Goal Is Not To Get New Business

 

Margaret Rome 410-530-2400

 

 

 

 

 

 

 

 

 Search All Active Listings

 

Sell Your Home With Margaret Rome

Broker-Owner HomeRome Realty 

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Author of Real Estate the Rome Way

mrome@HomeRome.com

410.530.2400

 

 
Comment balloon 54 commentsMargaret Rome, Baltimore Maryland • September 17 2015 06:21AM

Comments

I generally tell them if they found me to harrass me that I don't think clients in need will have a problem finding me anyway.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) almost 4 years ago

I had a ;ead gen company call me the other day and asked if I could handle 20 more people a month.

I told him I could but I could not afford his redicles price.

More chatter and I told him that I would sign on and if I didn't sell one of the leads I was given in 60 days he would pay me back my money only doulbe.

Click!

Posted by William Feela, Realtor, Whispering Pines Realty 651-674-5999 No. (WHISPERING PINES REALTY) almost 4 years ago

garaughty, abstract art, graphic design, marketing, WordPress consultant

Posted by marti garaughty, a highly caffeinated creative type... (garaughty.com) almost 4 years ago

Margaret Rome, Baltimore Maryland and when primary goal is to sell the home, I don't know why they 'chase' us!

(I got a call asking me to 'try' them! There are dime a dozen such companies!)

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners) almost 4 years ago

Margaret Rome, Baltimore Maryland, you are so smart!  I hear you, my friend.  Yes, let's go sell some houses.  There are so many people to help :) 

Posted by Christina Sanchez Hood, #SiliconValleyHOODS | Inspired Living almost 4 years ago

Most of the companies calling and emailing can't deliver results, that's why they use these tactics. I like word-of-mouth referrals, that's the keepers. And I can certainly vouch for my team. Tell them to give you a free trial! 

Posted by Dan Nguyen, Sales & Marketing of Residential Real Estate in AZ (Keller Williams Realty Phoenix) almost 4 years ago

I really need to get better in every way with each new experience as best as I can and just keep moving forward just like that.

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) almost 4 years ago

Calling and emailing can only do so much in that the eyes tell so much at the phone cannot really do any of that

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) almost 4 years ago

 Good Friday morning Margaret. I'm glad that you don't want any new business. – LOL congratulations on the feature!

Posted by TeamCHI - Complete Home Inspections, Inc., Home Inspectons - Nashville, TN area - 615.661.029 (Complete Home Inspections, Inc.) almost 4 years ago

I don't think these people even have a clue who they are soliciting.  They just throw out thousands of emails, hoping someone will be desperate enough to try them.  When I was an active agent, I would get emails all the time, telling me they could get me better search engine rankings.  I already had 7 of the 10 organic first page rankings on Google.  They had never even checked me out, let alone a plan to help me.  Keep blogging and maintain a quality website with valuable content, and the right people WILL find you.  Thanks for the read, Margaret.  Have a great day!

Posted by Carol Williams, Retired Agent / Broker / Property Manager (Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals.) almost 4 years ago

I made the mistake of trying one of these one time. Big waste of money. I learned my lesson. Never again. 

Posted by Scott Seaton Jr. Bourbonnais Kankakee IL Home Inspector, The Home Inspector With a Heart! (SLS Home Inspections-Bradley Bourbonnais Kankakee Manteno) almost 4 years ago

I was glad to see this post. There are so many companies claiming to be able to "help".  They certainly can help lighten my bank account.  Great post and Happy Friday!!

Posted by Chris Lima, Local or Global-Allow me to open doors for you. (Atlantic Shores Realty Expertise) almost 4 years ago

Always enjoy your words of wisdom Margaret!!!

I am looking for specific people who want to live in my wonderful unique homes.

I want each listed home to have maximum exposure to get sold a bit faster.

SEO is great, don't get me wrong.

Posted by Sham Reddy CRS, CRS (H E R Realty, Dayton, OH) almost 4 years ago

Yes, so many are so clueless about the business owner's objective.  These calls are annoying.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) almost 4 years ago

I get those emails and calls also. Argh. 

You know what you need, and it's not their services!

Posted by Kat Palmiotti, The House Kat (Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com) almost 4 years ago

There are certain days when I know it must be "meeting our quota" day at these companies, the list of phone numbers labeled as "spam" is growing continuously in my phone list.

Posted by Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES, Florida Waterfront and Country Club Living (Tropic Shores Realty - Ich spreche Deutsch!) almost 4 years ago

Margaret, your primary goal is to sell your listings! Priceless! Enjoy your day!

Posted by Wayne Martin, Real Estate Broker - Retired (Wayne M Martin) almost 4 years ago

Good morning Margaret Rome, Baltimore Maryland ,

So glad to see your post featured! The list of companies emailing and calling is unbelievable! Love your message..the goal is to sell your listings!!! Are you listening out there????

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) almost 4 years ago

It's a bit different where I am at in South Florida.  I do buy leads mainly from people who live on the East Coast up north, as they eventually migrate my way and a great way to build relationships.

 

 

Posted by L. Scott Ferguson, Sunny Florida Real Estate Professional (Ask4Ferguson - Your House-SOLD Name in Real Estate) almost 4 years ago

Well said, I get these calls and multiple emails every day, they are a complete waste of time. I block the number, report the spam but the next day they are back under a new number and  anew email. 

Posted by Scott Godzyk, One of Manchester NH's Leading Agents (Godzyk Real Estate Services) almost 4 years ago

Oh my dear friend, you are so wise.  It's so not about how many people visit your website, it's about how you take care of the clients that are interested in buying a home.  For each home, all you need is one.

Posted by Roger D. Mucci, Lets shake things up at your home today! (Shaken...with a Twist 216.633.2092) almost 4 years ago

I always wonder how they are going to make EVERYONE # 1.  When I ask them that, there is a lot of silence on the other end of the phone.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) almost 4 years ago

Joan, I have asked the same question.  We can't all be #1. 

Posted by Jeanne Gregory, The most important home I sell is YOURS! (RE/MAX Southwest) almost 4 years ago

Isn't it interesting that these companies never offer a "money back guarantee"? If you do "try" them and don't get the advertised results they will not refund your money.  They are will not put their money where their mouth is.  Funny, if you buy a toaster and it doesn't work (even though you followed all the directions) you can get your money back.

Posted by Shirley Coomer, Realtor, Keller Williams Realty, Phoenix Az (Keller Williams Realty Sonoran Living) almost 4 years ago

Margaret,

 

Thank you so much for cleary stating what our mission is.  When I receive calls from ".. just a few zipcodes left" or "Don't you want to be #1 in  first page of Google?" vendors, I will use this for talking points.  Your article was GREAT!

 

Posted by Lee Marlin, ATL Metro 404.384.2274 - Luxury/Divorce/ShortSales (First United Realty of Georgia) almost 4 years ago

Margaret Rome, Baltimore Maryland Well said!! These are people who are getting paid for selling you their latest and greatest lead generation solution. It's more like solving their problem.

Posted by Michael Setunsky, Your Commercial Real Estate Link to Northern VA almost 4 years ago

Keeping satisfied customers by selling their homes gets you the new business.   85% of realtor business still comes through referrals.

Posted by Keith Lawrence, ABR, CDPE, SFR, 203K Specialist (RE/MAX Properties) almost 4 years ago

It's mind-bloggling how these guys get work but if you think about the simplicity of sending out a million emails you can see why they do it.

Posted by Richard Robibero, ABR, SRS, Selling Your Home as if it were My Own! (Panorama R.E. Limited) almost 4 years ago

Margaret,  you hit the proverbial nail(s) on the head! I sometimes answer the phone when they call, let them speak a little..then it is my turn to ask/speak. They ask don't you want more business, my return is no I am very satisfied with my current level. Silence!! Like Joan, I also ask how can I be #1, what if everybody you contact wants to be #1, how will you make that possible?   .......CLICK :)  Hmmm being #1. I try very hard to be with each and every seller.

Posted by Paul Durry, Former Broker Associate, CDPE, CIAS, CHMS (National Mortgage Field Services) almost 4 years ago

Some of these pitches are creative and come on so personal too.

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) almost 4 years ago

Such a great reminder that our businesses aren't all about trying to rank high with Google. We can get so caught up in that sometimes. 

Posted by Nicole Doty - Gilbert Real Estate Expert, Broker/Owner of Zion Realty ZionRealtyAZ.com (Zion Realty) almost 4 years ago

The greatest feature on smart phone is block them.  For example I used to get calls from Trulia and Zillow sometimes  on same day.  Later I expanded to all out of the state callers.  If it is buyer or seller they will leave msgs.

Suggest you make changes to logo, keywords.   Internet is still a drip system....

Posted by Sam Shueh, mba, cdpe, reopro, pe ( (408) 425-1601) almost 4 years ago

Congratulations on the Featured Post. Your marketing exposure system  always gets the homes sold no matter how unique.

Posted by Cheryl Ritchie, Southern Maryland 301-980-7566 (RE/MAX Leading Edge www.GoldenResults.com) almost 4 years ago

I heard a saying once. If you want to make a lot of money sell something to real estate agents. Sadly, everyone seems to think they have something we want, but few take the time to create what we really need. 

Posted by Dana Hollish Hill, Lead Associate Broker (Hollish Hill Group, KW Capital Properties) almost 4 years ago

Of course I want more business! But I don't have to be #1 on everyone's search engine. And at one point in time, I paid for leads. Depending on your market area, it can be productive. I'm just not in that place anymore. 

Posted by Pat Starnes-Front Gate Realty, 601-991-2900 Office; 601-278-4513 Cell (Front Gate Real Estate) almost 4 years ago

My discussion with these callers goes someting like "OK - just so I understand - you're offering to do all this for me for FREE?! - that's terrific!.  Oh - I misunderstood you? Well then - you must be calling to either list a property with me or you want to buy one - which is it?"

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) almost 4 years ago

I had one of these calls this morning...hundreds of leads. Yep, how would I handle handle that many?

Posted by Gary L. Waters Broker Associate, Bucci Realty, Fifteen Years Experience in Brevard County (Bucci Realty, Inc.) almost 4 years ago

Margaret, I get 3 or 4 of those calles each week. They cannot beat what I already have in place.

Posted by Mike Frazier, Northwest Tennessee Realtor (Carousel Realty of Dyer County) almost 4 years ago

Those calls are always so annoying and in the past when I am slow with business, I have fell prey to some of them, haha.

Posted by Brian England, MBA, GRI, REALTOR® Real Estate in East Valley AZ (Arizona Focus Realty) almost 4 years ago

I keep a reminder on my wall. "Need more listings!"  That is the answer to most of the problems.  If you have enough listings, your phone will ring off the hook and you can be picky with who you work with. 

Posted by Rob Arnold, Metro Orlando Full Service - Investor Friendly & F (Sand Dollar Realty Group, Inc.) almost 4 years ago

I suspect these companies are banking on the expression: agents are easy marks.

They make up words when they talk to you, words that don't exist. They layer on crap so thick you couldn't waddle through it barefoot. They are scam artists, for the most part. And they rip off people every single day -- who better than an agent who can afford to pay them and is too busy to learn how to do it herself?

Posted by Elizabeth Weintraub Sacramento Realtor Top 1%, Put 40 years of experience to work for you (RE/MAX Gold) almost 4 years ago

I'm usually pretty good with vetting those companies, and phone calls, but yodle got the best of me last year.  It was an expensive lesson.  They tried getting some of my friends too, with the same pitch.  Those friends that spoke to me first, saved time and money.  Their pitch is terrific, but I should have went with my gut.

Posted by Raymond Denton, Shady Canyon Specialist (Homesmart / Evergreen Realty) almost 4 years ago

Nobody has to be a slave to Google Margaret Rome, Baltimore Maryland 

You are correct. There are a million other ways to get business other than SEO. Especially SEO companies that have to contact YOU. Personally, if I were looking for a "real estate SEO company", I would just Google that term and hire the company on top. :-)

But my stepdad is a Realtor in Michigan and he doesn't even have a website. He doesn't even understand what I do. I offered to build him an IDX website for free of course, and he said, "Why would I need that?"

Posted by SEO Expert: Michael George, Real Estate and Law Firm SEO almost 4 years ago

I don't need hundreds of leads every month, but I do need a web presence. 

Posted by Pamela Seley, Residential Real Estate Agent serving SW RivCo CA (West Coast Realty Division) almost 4 years ago

I have maintained a front page on Goggle Search for several years now...without any assistance from these companies.  And when I get one on the phone,  tell them so. And they are actually offended that I know where my name is on the list and before an argument ensues... I "let" them go.

Posted by Macy Babb ... North Georgia Realtor, Realtor, SFR, HUD/REO Certified (Re/Max Around Atlanta Realtor - 404-234-6166) almost 4 years ago

When I get these calls,  the phone number goes into my blocked caller file.

Posted by Linda Metallo DiBenardo (RE/MAX Impact, Lockport, Illinois) almost 4 years ago

That makes perfectly good sense to me.  These telemarketers just don't stop calling!/

Posted by Evelyn Johnston, The People You Know, Like and Trust! (Friends & Neighbors Real Estate) almost 4 years ago

All I can say is - you are awesome! great post - great points- and your sellers are so lucky to have you pitching for them! 

Posted by Lise Howe, Assoc. Broker and Attorney Licensed in DC, MD, VA, (Keller Williams Capital Properties) almost 4 years ago

Excellent point, Margaret. As a seller's agent you are spot on. Of course, those who are primarily buyer agents need to focus a bit differently on how to attract buyers as they don't have the listing advantage.

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (Coldwell Banker Residential Brokerage ) almost 4 years ago

I LOVE this....I hate those emails and those phone calls....I love your spin on it!

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) almost 4 years ago

Margaret Rome, Baltimore Maryland oh my Gosh I love you post. When I get those calls I always say to the sales person. "We are a team of  two identical twins selling real estate. We could never handle hundreds of leads. We help people who need to buy and sell homes in Prince William County Virginia that's the goal. But thank you for you call. We must be doing something right. You found us today!" 

Posted by Peggy James, Woodbridge Virginia Area Real Estate Specialist (EXIT Realty Associates) almost 4 years ago

new business isn't always the right business!  I call it the shotgun technique just letting out a splatter and trying to hit as much stuff as possible doesn't mean you're bringing home thr trophy tonight.  Let me hone in and be more granular in my approach, market DIRECT to the buyers, that's where the business lies

Posted by Chip Morgan, LSS, LSE, LMS (Long Realty - Dove Mountain, Marana AZ) almost 4 years ago

Thanks for this post, Margaret! As I was speaking to a rep from Yodle, I came right to Active Rain for feedback. This forum is priceless!

Posted by Cynthia Suarez over 3 years ago

Cynthia Suarez Hope to see you using ActiveRain. Thanks for stopping by.

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) over 3 years ago

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