Margaret Rome's Blog

head_left_image

Where Do Listings Come From? A Gas Station and a Good Impression

A couple of weeks ago I received this email (used with permission):

Dear Mrs. Rome,

MRome TagsI don't know if you remember me. My name is Kaliq Simms, and about six months ago, we happened to be getting gas at the same station on Reisterstown Rd. I recognized your name on your license plate. You had been the seller's realtor for a house we contemplated buying about six years ago when we were shopping for our current home.

Gas PumpI was so impressed with your professionalism and great personality. We ended up buying another home (no fault of yours, of course), but I continued to visit your website periodically over the years, as I knew we would eventually want to sell our current starter home. Long story short, you gave me your number at the gas station that day and told me to call you when we decided to sell. Well, we've decided :)!

I hope we can work together. We need a speedy and smooth sale because we have found the house we want to buy. We are already pre-qualified and have a realtor for the buy-side of this transaction. Please call us as soon as possible. Thank you!

That Saturday I went on a listing appointment, and though they said they absolutely wanted to use me, they also said they wanted their attorney to look over the listing agreement. I told them, "Absolutely, and here is what he'll say: he'll tell you the commission is too high and the term is too long, and that you shouldn't sign it."

7529 Rockridge Rd, Pikesvile, MDWhile they were waiting to hear from the attorney, as a surprise for this delightful young family I put their home on my website with no address, no price, and a "Coming Soon!" heading. Later that week they reported that the lawyer said exactly what I predicted, but after thinking it over some more…they listed their home with me. Up went the listing on MLS, up went the listing on Active Rain, and we've had three showings already, one with good interest.

I've always insisted on showing my own properties whenever possible. Six years ago, a showing that did not lead to a sale created an impression. And today I have a listing for 7529 Rockridge Road, Pikesville, MD because of it.

mr

Comments

Good for you, I like the idea of Coming Soon I think I am going to start using that.  Good Luck
Posted by Rebecca Savitski NC Real Estate Listings (NC List for Less Realty Incorporated) over 2 years ago
Margaret, that is so encouraging, I'm happy for you. You've  mainly done market reports and localism lately so I haven't been commenting but reading. Good luck !
Posted by Missy Caulk-Ann Arbor- Realtor(R)- Ann Arbor Real Estate (Keller Williams-Ann Arbor) over 2 years ago
Great story Margaret. Love the license plate. Do you also have signs on your car?
Posted by Rolando Cuadrado (Wells Fargo Home Mortgage) over 2 years ago

This is a great story and what a great listing to have!! It is darling and in immaculate condition. Price look right too.  You should have it sold for them in no time.

.

Posted by Debbie Cook (Long & Foster Real Estate, Inc) over 2 years ago
Margaret,  That is something I love about this business...it comes from anywhere...it comes from everywhere.  I stopped my car a couple of weeks ago in front a man who looked lost in my neighborhood.  He wasn't dressed right to be on a walk and he was just standing there.  I rolled my window down and said, "Are you lost"?  He said, "No, my buddy's picking me up but thanks...I can't believe you were nice enough to stop and check up on me".  I said, "no big deal".  He said, "Hey, do you have a card"?  I gave him my business card and he's called twice about buying another condo in same location...you just never know.
Posted by Shannon Lefevre, PA (John R. Wood REALTORS Inc.) over 2 years ago
Margaret - what a darling house! I just know that one's going to sell quickly!
Posted by Linda Scanlan (A Fan of AR) over 2 years ago

Margaret - what a great story!  We just never know when, where, or how people will come into our lives, and this is a perfect example of just that!  You obviously made a great impression on them, and now you have a great listing as testament to that - way to go!

Hope you have a nice smooth sale before too long!
Ann

Posted by Portsmouth NH Homes Condos - Ann Cummings New Hampshire REALTOR® (RE/MAX Coast to Coast - Portsmouth New Hampshire) over 2 years ago
It's always nice to hear a success story.  It also makes you realize how you act as a Realtor can have an effect years later.  Good luck with your listing.
Posted by Joyce Jewell, GRI, ePRO, ASP, ABR (Jewell Real Estate Agency) over 2 years ago

Rebecca, Let me know how it works for you. 

Missy, Thank you and thank you for reading!! 

Rolando, No signs on the car, just the plates.

Debbie, Thanks, I really love this home, the sellers and the immaculate condition.

Shannon, Good story! You showed your concern, you showed that you cared.  

Linda, This is a darling house and I hope we find the right buyer soon.

Ann,I was so pleased when Kaliq remembered me from 6 years ago. They are a wonderful family and I am honored to be their agent.

Posted by HomeRome Realty Author:Real Estate the Rome Way 410-530-2400 over 2 years ago
Joyce, Over night success is not what this business is all about. Thank you for the stopping by.
Posted by HomeRome Realty Author:Real Estate the Rome Way 410-530-2400 over 2 years ago
Margaret -- branding works along with professionalism --thxs for sharing.
Posted by Aziz Abdur-Raoof,Howard Co. Real Estate Scoop (RE/MAX Rewards) over 2 years ago
Great success story, love to hear that, I also like your idea of the coming soon pictures on your website.
Posted by Michael Eisenberg, Bellingham Realtor (eXp Realty) over 2 years ago
Aziz, Thanks for stopping by. Branding plus professionalism = a winning combination.
Posted by HomeRome Realty Author:Real Estate the Rome Way 410-530-2400 over 2 years ago

Michael, Thanks for your kind comments and glad you like this idea.

 

Posted by HomeRome Realty Author:Real Estate the Rome Way 410-530-2400 over 2 years ago
Congrats on being such a good networker! I'm taking notes!
Posted by Dena Stevens ~ Associate Broker, Realtor,CSP, SFR (Colorado Western Real Estate) over 2 years ago
Dena, I think I am following your example. Would you please share you notes with me?
Posted by HomeRome Realty Author:Real Estate the Rome Way 410-530-2400 over 2 years ago
Margaret,  Congratulations on your listing.  I know that you will sell it fast for them!
Posted by Sheri Sanders - Realtor/Broker -Easley,SC Real Estate (Prudential C Dan Joyner Co) over 2 years ago
Thank you Sheri, I sure hope you are right!!
Posted by HomeRome Realty Author:Real Estate the Rome Way 410-530-2400 over 2 years ago
Oh I love happy endings with years ago leads that turned into something!  Now that is what I call following through. Pretty neat.
Posted by Celeste "SALLY" Cheeseman HAWAII Relocations & Real Estate (Century 21 Liberty Homes) over 2 years ago
This is a wonderful story Margaret.  You just never know when something is going to come from just a part of your day - even if it is WAY down the road.  I am glad you wrote about it. 
Posted by Steve Scheer - Denver Real Estate - Highlands Ranch Real Estate (Denver Realty Partners - Metro Brokers) over 2 years ago
Great personalities always attract the business! That's why it's a people business no matter how much is spent on trying to replace REALTORS!
Posted by Suburban Chicago Illinois Real Estate (Suburban Village Realty) over 2 years ago
I'm a big fan of the "list it before it's actually listed" scenario.  My office deal with many foreclosures.  After the BPO's and before the bank actually gives us a price they want it listed at, I'm holding Open Houses and marketing the houses on Craigslist.  Many times we get an offer well before we have a List Price.
Posted by Roswell Georgia Real Estate Agent - Nancy Rivera (RE/MAX Town & Country) over 2 years ago
Great story and it does go to show us that we need to have conversations with the people around us, you just never know where it will lead to.
Posted by Bradenton Real Estate - Linda Reynolds over 2 years ago
Another evidence of how  professionlism can enhance your business.  The license plate is a great touch.
Posted by Jennifer Fivelsdal, Mid Hudson Valley (JFIVE HOMES REALTY LLC) over 2 years ago

Great license plate! Someone suggested that I put signage on my vehicle regarding insurance and I thought better of it. Putting an auto insurance Co. might lead to a stop and rear end accident here in Ca. lol

But it is amazing how we become our jobs. When we love what we do, it becomes so natural to talk about our business in the oddest situations.

Very cute "dollhouse" good luck on your sale!

Posted by Terri Habecker- Life Matters & So Does Your Insurance Co (AIG, Allied, Fireman's Fund, CNA, Travelers,The Hartford, Pr) over 2 years ago
What we do follows us around - sometimes we don't know it.  This time it came home to roost.  Good job.
Posted by Judi Barrett Integrity Real Estate Services, 580-212-5946 over 2 years ago

Margaret,

My old manager told me a story about a family she helped move with a truck...a few years later their children called to thank her and give her 5 yrd of free food at the restuarnat chanin her parents owned before they died for being so kind. It was a famous restuarant. And then they let her sell their house too.

Posted by Neal Bloom-Realtor ® Assoc.-CRS-Weston FL (Keller Williams Properties) over 2 years ago

Isn't this type of relationship a wonderful reaffirmation that you are doing a great job and make a wonderful impression on those around you?  Great job Margaret.

Posted by Kris Wales - Macomb County MI real estate blog & homes for sale search site (Keller Williams Realty - Lakeside Market Center) over 2 years ago

Good story. It's a testament to your image and hard work. Congratulations!

.

Posted by Al Maxwell - Real Estate Agent - (Coldwell Banker) over 2 years ago
Great story. People remember you when you do a stellar job. I have had people call me from 2 or 3 yrs ago that couldn't qualify and now they want to try again.... It makes me feel like I did a good job the first time.
Posted by Tom Burris | Texas Mortgage Dallas Mortgage FHA (DallasLoanGuy.com) over 2 years ago
I think that coming soon idea is great. This post just shows people that you can never tell where your next clients might come from.
Posted by Wayne McMullan Quinte Real Estate (Royal LePage ProAlliance Realty) over 2 years ago
Margaret, Great Story.  Congratulations!  Reminds us that we are representing our business at all times, including when we are at the gas station filling the car with gas. 
Posted by Ruth Jacobs - North Palm Beach Real Estate Specialist (Quantum One Realty) over 2 years ago

That is a great story, Margaret. Just another example of how you never know  when a connection might lead to business down the road. Good luck selling the home quickly at a great price.

Jeff

Posted by Jeff Dowler ~ Carlsbad Real Estate ~ 760-840-1360 (RE/MAX Moonlight Beach (CA DRE Lic. # 01490977)) over 2 years ago
Margaret, congratulations...impressions stick with a person and this is obvious proof of just that. Doesn't surprise those of us who have had an internet connection with you, however. I'm sure that you will be selling this home quickly for your Seller at the best possible price.  Great story!
Posted by Gena Riede, Real Estate Broker Sacramento CA Real Estate (916) 417-2699 (Riede Real Estate, Lic. 01310792) over 2 years ago
Margaret, I think you have done the best job of branding yourself that I've ever seen.   A year or so after showing some of your listings, I immediately remembered you when I signed onto Active Rain for the first time.  Congratulations on the new listing!
Posted by Patricia Kennedy (Evers & Company Realtors) over 2 years ago
Margaret: Congrats on your listing and for your post and for reminding me that I am always on duty. 
Posted by Jessica Wynn Horton (Jessica Horton & Assoc.) over 2 years ago

Yes, YES, YES!  We can blog our brains out, drip email, have fancy cards and presentations, but this is a PEOPLE business.  It's YOU, and your professionalism that got you this listing.  This is a PEOPLE business and a personal business.

Thank you for a great post and a perfect reminder of this.  Good luck with the listing.

Posted by Tracey Thomas Calabasas, CA Real Estate (Keller Williams Realty) over 2 years ago
That's excellent Margaret. We just never know where business is going to come from. I've had calls from folks who picked up my card on an airplane from a British tourist that gave it to them. 8 years later they called wanting to but a house!!!! It also shows why it is so important to not change your phone numbers. We've had our business number for 22 years!!! It's the same number we had when we owned a guest service company. When we moved we bought the number so it goes with us where ever we go. 
Posted by Bryant Tutas-Tutas Towne Realty, Inc over 2 years ago

Margaret, This story speaks volumes about your ability to convey your professionalism and leave a lasting impression. I wish we could do "coming soon" in our state but I don't think the Northwest Multiple approves that kind of thing. It does the heart good when someone is either referred to you or returns as a client after a few years. You know you're doing something right!

Posted by Irene Potter (Realestate.com) over 2 years ago
Great story...I agree I always like to show all my properties you really get a better feel of the parties involved (other Realtor and Buyer) and I am able to guide by Seller's if an offer does come along or just in general.
Posted by Scott Patterson - South Florida Real Estate (EWM Real Estate - South Florida Real Estate) over 2 years ago

Sally, Thanks for your comments and understanding how important to understand follow up.

Steve, i am glad that I wrote about this. 

And look,this just got a featured gold star. Thank you moderators..Did you not read this? Please Don't Throw Me Any More Gold Stars

Paul Francis, We are going to be very hard to replace.

Nancy, Foreclosures are marketed a bit different. Interesting to get an offer before a price is established.

Linda, You are so right. Kindness goes a long way.

Jennifer, I had that licence plate before I even got into real estate. Just added the web address to the plate holder.

Terri, Yes, it is apparent when we love what we do! Thank you.

Judi, What a good lesson..."what we do follows us around..."

Neal, You do Get by Giving! Thanks for sharing with us.

Kris, We all love affirmations. Thanks so much.

 

 

 

 

Posted by HomeRome Realty Author:Real Estate the Rome Way 410-530-2400 over 2 years ago

Al, Thank you, I appreciate your comment.

Tom, You did a good job the first time and special people remember.

Wayne, You are so right!  We never know where we will meet good people. Being prepared is important.

Ruth, Thanks! I am just glad I got to the gas station before I ran out.

Jeff, I have another showing tomorrow and a call back from an agent with some serious interest.

Gena, you have such a nice way with words.

Patricia, Wow, thank you for remembering.

Posted by HomeRome Realty Author:Real Estate the Rome Way 410-530-2400 over 2 years ago

Jessica, Thank you. We are always on "duty".

Tracey,  And a yes, yes to you. This is a people business. It is wonderful to have such good people in our lives! Thank you for the comment.

Bryant, Good idea to keep your phone number. Mine is the same from my single days and you know how long I've been married.. 14326 days.

Scott, Thanks! You might want to read Yes, I DO!

Irene, I appreciate this comment: " It does the heart good when someone is either referred to you or returns as a client after a few years. You know you're doing something right!"

 

Posted by HomeRome Realty Author:Real Estate the Rome Way 410-530-2400 over 2 years ago
What a marvellous story Margaret!  A lot of success is simply continuing to do the right things well, consistently, over time.  Eventually you reap the well deserved results.  Best wishes for a quick and successful sale and closing!
Posted by Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate over 2 years ago
Terrific story; thanks for sharing!  I love the "Coming Soon" idea and will try that out!  It's so rewarding when an oppty presents itself out of thin air!  I also loved the upfront comment back to them about what the attorney would say...next time I'm asked that's the answer I'll give!  
Posted by Sarah Miller-Legg; Phx S.E. Valley Real Estate (HomeSmart) over 2 years ago
Margaret, I liked your answer when they wanted to consult their lawyer.  Brilliant - taking the shock out what you knew the attorney would say.
Posted by Brian Schulman - Your Lancaster County, PA Real Estate Professional (Coldwell Banker Select Professionals, Lancaster PA) over 2 years ago

Lola,  How true ! "A lot of success is simply continuing to do the right things well, consistently, over time.  Eventually you reap the well deserved results." 

Sarah and Brian,   Over time we learn to meet the objections head on. I did suggest that the lawyer was welcome to call me while reviewing the listing agreement.   It was not an easy decision for the sellers to go against the attorney's suggestion.

Posted by HomeRome Realty Author:Real Estate the Rome Way 410-530-2400 over 2 years ago
That is wonderful. Someone keeping track of your website for all of those years, you must have made quite the impression.
Posted by Dacia Roessler (John L. Scott) over 2 years ago
You just never know where something will come from, So it's always important to be making a good impression.
Posted by Bob & Carolin Benjamin - E Phoenix Arizona Real Estate (Benjamin Realty LLC) over 2 years ago

Margaret,

Congrats on the listing.  That's what some realtors forget is that you never know where you might find your future client.  Always impress it may take months or years to get them to contact you but your story proves they will.  Great story.

Posted by Ronda Myers-Waters (Willems Realtors, Principal Broker) over 2 years ago

Dacia, I like your name. Welcome to Active Rain. There are so many people who are willing to help you get started.

Ronda, Thank you. Those of us who are "seasoned" agents know that this is not "overnight" success but is built one client at time!

Posted by HomeRome Realty Author:Real Estate the Rome Way 410-530-2400 over 2 years ago
Margaret - What a cool story! I like what you told the couple about their attorney. I find it funny how there are so many attorneys that love to make comments such as those. You were very smart in preparing your client to hear the standard line of jargon. Best of luck getting the place SOLD!
Posted by Bill Gassett Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) over 2 years ago

Bob and Carolin, Let;s all continue to make good impressions.

Bill, Glad you liked the cool story. Preparing clients for what is going to happen is what we all should be striving toward.

Posted by HomeRome Realty Author:Real Estate the Rome Way 410-530-2400 over 2 years ago
Good story! I wish you (and myself) stories like this to come true more often :) 
Posted by Edite Liepina - Lawrence (ERA Tradewind Real Estate) over 2 years ago
Edite, And I wish us both the same. Thanks for taking the time to stop by!
Posted by HomeRome Realty Author:Real Estate the Rome Way 410-530-2400 over 2 years ago
You never know you are planting a seed for the future.  Six years ago you knew that you would still need business today.  You did everything right.  Keep up the good work.
Posted by Vicky Poe, Realtor/ Auctioneer (First Realty) over 2 years ago
Vicky, We all have to continue to "plant the seeds if we want our gardens to grow". Thank you for taking time to stop by.
Posted by HomeRome Realty Author:Real Estate the Rome Way 410-530-2400 over 2 years ago
What a great story.  You just never know how long someone will remember you when you make a good impression.
Posted by Gregory D. Maley - Metropolitan Washington, DC REALTOR (Keller Williams Preferred Properties) over 2 years ago
Gregory, This kind of story should be an incentive to make us all aware that we are "ON" all the time. Thanks for stopping by.
Posted by HomeRome Realty Author:Real Estate the Rome Way 410-530-2400 over 2 years ago
Great Idea, thanks for sharing.  Just goes to show first impressions are lasting impressions.  You certainly made yours a good one!
Posted by Dawn DeGroff (Fredericksburg Realty, Inc) over 2 years ago
Dawn, Thanks for stopping by. I really like these sellers. They are a wonderful family!
Posted by HomeRome Realty Author:Real Estate the Rome Way 410-530-2400 over 2 years ago
And this beautiful home is now under contract!!! Settlement is scheduled for October 22nd. I have two other buyers, on stand by, who also loved this home.
Posted by HomeRome Realty Author:Real Estate the Rome Way 410-530-2400 over 2 years ago

Participate



(optional)
What does the graphic say?