Margaret Rome's Blog

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Don't let unimportant people or unimportant things become important

Back in October,  a friend posted a review and took the time to devour, digest and almost re-write Real Estate the Rome Way.

Book Review: Real Estate the Right Rome Way, by ActiveRain's own Margaret Rome

Need a great book for the Realtor in your life? Are you the Realtor in your life that you need a great book for? How about a great Christmas present for that Realtor in your life?

Occasionally a book makes its way into my library that is a joy to read — it speaks to me, it is written well, I don't have to read 100 pages before getting something out of the book. Such is the case with Real Estate the Right Rome Way. I had just turned the cover when I found some words that spoke directly to me:

 

 

"Don't let unimportant people or unimportant things become important."

Real Estate the Rome WayIf only I would have had that sentence in the first 38 years of my life, and without knowing it, I have had to practice that every couple of years with certain home inspectors who like to try to make themselves important to my life or my business. Not gonna let it happen.

Although this book has only 189 numbered pages, the main text is 174 pages, but they are 174 of the most informational pages I've read in many a year. There might be two or three pages that don't now have yellow highlighting on them.

One thought that I really liked, and which too few people in any business believe, is that they don't need the business. As Margaret says,

"When you're ready to meet with the sellers, go in to the appointment knowing that you can afford not to get the listing. No matter how big the listing, no matter how important the sellers could be to your career, you do not need the listing. Be ready to walk away without hesitation. That attitude gives you incredible power, and it shows. It's not arrogance, it's just the calm confidence that people want to be associated with."

In many cases, the more you try to get business, the less business you get. It's kind of like when you were young and wanted to find a girlfriend/boyfriend or get married. The harder you looked, the worse the prospects. As soon as you quit, there s/he was.

Margaret Rome, author of Real Estate the Rome WayMargaret brought up a very valid point if you're a smaller company, a newbie, trying to compete against the large, well-established company that often thrives on volume. Quite often a deal that falls through is of no consequence to that large company. It's just a cost of doing business. To you, the smaller company, the newbie, the loner, that deal falling through is, indeed, a consequence. That encourages you to look for non-traditional, unique ways to get the deal done.

Of course, there has to be something "wrong" with the book, right? Well, what left me a little perplexed was the question of being flexible. Margaret tells the story of an advertising firm that wouldn't work with her, her way. They wanted things in their format, just so, and that wasted her time, so she pulled her ads. Interestingly, though, she goes on to say, "I've always felt that they lost more by being inflexible than I did by not having those advertising outlets." While that may be true, it's a two-way street. The cost of that advertising firm working Margaret's way might have been too expensive, so they felt that she lost more by being inflexible than they did by having a set format for all their customers. Now I know Margaret is not inflexible, because just a few pages later, in a different story, she says, "By being flexible and adjusting to his needs and the opportunity, we both came out ahead." Obviously it comes down to what's important in the overall scheme of things.

Twelve other things that I learned from the book or knew but think they are well worth sharing, and this could easily have been a list of 100 or more:

  1. WIN - "What's important now?" I've practiced this for many decades with my Top 10 list, but the acronym WIN is so much more powerful. Next time I have to make an important decision, I know I will WIN.
  2. I'm a Type E Manager. You'll have to read the book.
  3. "The Four E's" — A get by giving philosophy based on Educating, Enlightening, Encouraging, and Empowering. Hmmm. I might have to send this book to some of our politicians.
  4. A very powerful thought for discussing commissions [I've modified it for discussing commissions with anyone]: "You tell me what you want, your bottom line. If I can get that for you, what difference does it make how much my commission is?" Yep, confidence.
  5. TurbulenceTurbulence — You'll have to read the book. I'm such a tease, aren't I?
  6. "Working solo does not mean working alone." Too many people think that just because they are a one-person company, they have to do everything themselves. That is so far from the truth. Think Power Partners and 1099 employees. They can be on your team.
  7. When leaving a voice mail, start off with your name and phone number and end with your name and phone number. That way no one has to listen to the whole message again. Remember to speak slowly.
  8. "There are things someone else can do that will be different but not different enough to make a difference in your overall success." Ah, yes, how we all want everyone to do things our way. It's just not necessary.
  9. Porsche 944944 — I'm still teasing.
  10. Every day ask yourself, "What can I do for someone today?"
  11. "Do every single thing with the hope of getting a thank-you note." You'll find that the more thank-you notes you get, the higher the balance in your bank account becomes.
  12. "When you update your tech tools, do it because you'll improve efficiency or customer service, not just because there's something new on the market." Hmmm. I still have a phone that just makes and receives phone calls. Imagine that. Are you spending so much money buying, and learning, new technology that you forget to go out and get business?

And lastly,
"How is real estate like poker?"

Royal flush

Feel free to leave a guess in your comment, or just see page 146 in Real Estate the Right Rome Way.

You, too, can have a royal flush! Contact Margaret Rome for your own copy of Real Estate the Right Rome Way. If you're nice, she might even autograph it for you!

 

 

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Author of Real Estate the Rome Way

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Comment balloon 16 commentsMargaret Rome, Baltimore Maryland • December 21 2009 10:44PM

Comments

Margaret~

 

Wonderful gift for this season of the year...and MUCH deserved! Thanks for all you do and all you ARE. Many Blessings..I'm reBlogging this!

Posted by . 4Terra Land Brokers .. 828-776-0779 Asheville NC, What's Most Important to YOU? Call(828)-776-0779 ( REAL ESTATE RESOURCES & NETWORK ) over 8 years ago

garaughty, blog design, graphics, marketing, wordpress

 I've read it twice, 2 thumbs up! ;-)

Posted by marti garaughty, a highly caffeinated creative type... (garaughty.com) over 8 years ago

janeAnne, Thanks for always being so supportive and thanks for the reBlog.

mARTi, Wonder if it's possible to count the times I have looked at "our" cover and smiled with appreciation!

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) over 8 years ago

Margaret, I keep meaning to get this book, but get busy and forget.  THis is a great reminder...

Posted by Rebecca Gaujot, Realtor®, Lewisburg WV, the go to agent for all real estate (Perry Wellington Realty, Adam Conrad, Broker) over 8 years ago

Rebecca. I have a contest going. Be one of the 10th, 20th, 30th etc..comments on my listings and you could win one of my books.

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) over 8 years ago

I am sure the book is great --- hopefully, I can get one soon!  Or would love to win one!!! i am thinking positive!!!

Posted by Norma J. Elkins, Realtor - Elkins Home Selling Team ( Elite Realty Group) over 8 years ago

Margaret, Your book sounds wonderful....perhaps if I'm very good I can purchase one and you'll autograph it for me as well.  And it sounds like it's filled with good advice!  I love things Russel chose to point out!

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) over 8 years ago

As you know...your book is a part of our autographed collection..and we share Russel as a dear friend....and respected memebr of this community.

Posted by Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce (Keller Williams 414-525-0563) over 8 years ago

Sally and David, Knowing Russel as you do, I consider this a special holiday gift, just like your "bedtime" reading.

Carole, Would be my pleasure to autograph a book for you. You still have a chance to win one.

Norma, With all my listings waiting for comments, you can be a winner.

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) over 8 years ago

Hi Margaret, I'm in the middle of reading it again.  I'm so proud of my signed copy!

Merry Christmas!

Ann

Posted by Ann Allen Hoover, CDPE SRES ASP e-PRO Realtor - Homes for Sale - AL (RE/MAX Advantage South) over 8 years ago

Ann, I am so proud that you are reading it again. Save some time and just read Russel's wonderful review!

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) over 8 years ago

Hey, Margaret - Russel just gave me your book to read. He's been telling me about it, but he's kept it hidden so that I couldn't read it concurrently. He's been telling me about you, too. I can't believe I haven't been to your blog before and that you haven't been to mine. We'll both have to work to rectify that. Your area is one of the few places that Russel hasn't taken me to yet, but we'll get there, and when we do, we'll look you up.

Happy Holidays!

Posted by Jim Frimmer, Realtor & CDPE, Mission Valley specialist (HomeSmart Realty West) over 8 years ago

Margaret, I like what I have read so far and like your voice mail idea. I will contact you and order your book.

Ty

Posted by Ty Lacroix (Envelope Real Estate Brokerage Inc) over 8 years ago

Ty, Calling right now to tell you how you are going to get a copy of my book.

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) over 8 years ago

Featured in Realtors and friends that read!

Posted by Susan Mangigian, Chester & Delaware County Homes, Delaware and Ches (RE/MAX Preferred, West Chester, PA, RS152252A) over 8 years ago

Susan, Thank you. I have heard so many good things about you from C Tann tha I feel like I know you!

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) over 8 years ago

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