Margaret Rome's Blog

head_left_image

All Roads Lead To Rome

 TRS February 2019

 Our Members

By: Phil Malkinson

                                                          

All Roads Lead to Rome

The author, blogger and radio show host attracts clients through multiple media channels and novel approaches

After becoming the youngest head nurse at a local hospital, Margaret Rome, CRS, left her nursing job to be a stay-at-home mom, and then to pursue a passion for art by making ceramics. When she was forced to stop due to an injury from an auto accident, she took a real estate class so she could work untiCRS Margaret Romel she could get back to her ceramics.

“I never thought real estate would be my career, but then I was hooked—I loved it as much as ceramics,” Rome says. She obtained her real estate license and was hired right away, working in the Baltimore area. That was almost 30 years ago and she hasn’t left real estate yet.

Her journey through residential real estate has been highlighted by unique approaches to advertising that often run counter to conventional wisdom. For example, she was told she shouldn’t make her own appointments or show her own listings, blogging is a waste of time, print media no longer works, nobody listens to radio anymore, and it’s pointless to spend time trying to sell unusual properties that are generally considered unsalable. But she has done all of these things with notable success!

Rome’s acquaintances knew her as a nurse and an artist, so she needed a catchphrase that reflected her new career. She started out advertising with the slogan, “Market your home with Margaret Rome,” and later changed it to “Sell your home with Margaret Rome.” Then after 18 years with a large company, she set out on her own and replaced the big-box logo with one of her own.

A unique market

Rome’s niche market is selling properties with unusual—and often widely considered to be—almost unsalable. “I enjoy meeting the very interesting people who are looking for unique properties,” Rome says.

One home she sold was so close to the traffic on the Baltimore Beltway that you could easily read the license plates of the vehicles. “Five agents had already tried to sell it,” Rome says. “I went in, took down the ‘For Sale’ sign and held no open houses, but I advertised it. Then I sold it three times, including to someone in the music industry who needed a location where his noise would not bother anyone, and later to a business executive who needed immediate access to the Beltway.”

Rome once handled a home situated very close to the railroad tracks—and ended up selling it to a retired train conductor. It was his dream location, she says. Unique properties like this mean more days on the market, but Rome loves the challenge of selling a home that others say can’t be sold.

About a year ago, Rome sold a home that had been on the market for four years before she took it on. It was a large farmhouse from the 1800s with a separate river cottage built on 34 acres. Rome says most agents would want to lower the price and post a sign that says it can be shown anytime, but she decided it wasn’t priced high enough. And instead of advertising it as a farmhouse, Rome said: “River cottage for sale, mansion for free.” It took one and a half years, but she ultimately found the right buyer who really appreciated the uniqueness of the property.

Open house master

Rome approaches open houses in novel ways. For a listing that was considered unsalable, she had a professional come in with a large grill and held an open house barbecue. When she blogged about it, the Washington Post ran a story about it, and from there, the National Association of REALTORS® called her. They were doing a master video series, and asked if she would be the national open house master. Although she doesn’t typically do open houses, she agreed. Rome put together a string of open houses, and a film crew spent three days documenting them.

Rome doesn’t schedule the usual open house so as not to tie up her schedule unnecessarily in case nobody comes. But if she knows someone wants to see a house, then she will often spontaneously convert the appointment to an open house to make good use of her time. She is on the radio at noon on Sundays, and if someone wants to see a home in the afternoon, then she’ll announce an open house on the radio. She uses cardboard signs that look like balloons due to their enhanced visibility. She keeps the signs in her car for impromptu open houses.

A multifaceted marketing machine

Rome was a trendsetter when she started blogging in 2006. She has now written more than 3,000 blogs—she writes one every day, discussing daily events and more. She includes her listings in her blog, as well as “Coming Soon” listings, and she will blog multiple times about unusual properties or unique features of her listings.

On Sundays from noon to 1 p.m. for the past five years, Rome has conducted her own call-in radio show—All About Real Estate. “Not only do listeners call in during the show, but I field many calls immediately following the show as well,” Rome says. “When there are gaps during the show, I have the opportunity to talk about my listings, buyers and sellers I have worked with, or real estate issues.”

Rome prepares talking points for each radio show, and if she starts to get pulled in another direction, she will use that as material in her daily blog. Rome also expanded her writing sphere by authoring a book based on her blogs—Real Estate the Right Rome Way.

Tying it together

Rome says she has incorporated key elements from her backgrounds in nursing and ceramic art into her real estate work. She says real estate requires her to use more psychology than she used during her nursing career. Nurses make great real estate agents because they have learned how to think on their feet, she says. Compared to the life or death situations she encountered in nursing, there are no comparable emergencies in real estate.

“In nursing, when you sit down with the panicked parent of a sick child, they both require comforting,” Rome says. “In real estate, it’s similar—you deal with emotions and family dynamics, and nursing prepared me for it. So many people involved in real estate transactions can get buyers riled up, and you have to be a bit of a psychologist to get through the turbulence.”

 

February 2019
CRS Margaret Rome
RRC logo



Margaret Rome

 Search All Active Listings

 

Sell Your Home With Margaret Rome

Broker-Owner HomeRome Realty 

signature

 

 

Author of Real Estate the Rome Way

mrome@HomeRome.com

410.530.2400

 

 
Comment balloon 22 commentsMargaret Rome, Baltimore Maryland • February 26 2019 03:38AM
All Roads Lead To Rome
share
TRS February 2019 Our Members By: Phil Malkinson All Roads Lead to Rome The author, blogger and radio show host attracts clients through multiple media channels and novel approaches After… more
No Time For A Blog Tonight
share
It's late and I need to be up early in the morning for my trainer at the gym. It has been a wonderfully busy day. Made arrangements for an early morning photo shoot, did my live radio show All About Real Estate, had an impromptu open house… more
What Is This Shape?
share
Does anyone know what this shape is called? Look at this shape. I don't know what it's called but I was intrigued. When redoing my home and adding lighting to a ceiling, I knew what I wanted but not the name of the shape so I drew it. That's… more
Baltimore Craft Show 2019
share
Every year I spend time at the Baltimore ACC Show, and that's what I did today. My friend Anne Hruby, my first RE instructor, shared the day with me. Thank you, Milo, for picking me up, being our driver, and allowing me to spend time with your… more
Wonderfully Busy But…
share
I have an appointment at that time. The public does not need to know why you are too busy. We schedule and set up appointments for the numerous tasks busy Realtors® manage daily. We put our important dates in first, many written in stone,… more
ACC Craft Show Is In Baltimore
share
As a former ceramic artist, I have been attending ACC's craft show in Baltimore for decades, long before real estate. Blue porcelain by Margaret Rom Many posts were written over the past dozen years. Here is the 2018 ACC Show To… more
February National Heart Month
share
Reminder February is Heart Health Month It is time to have a heart to heart talk. Now is the best time to sell your home. Buyers are out looking. Get your home on the market before the Spring rush. Need to know what to do to get your… more
Too Late For This Grey Rock Condo
share
This GreyRock condo is under contract. Not an ordinary condo but one of the largest in the Grey Rock community of Pikesville. Over 1800 square feet, it's like living in a great big bright sun-room. So many windows and all with views to… more
They Are About To Become Homeowners
share
It was a cold, icy day in Baltimore with a showing scheduled for the afternoon. Perfect time to do an impromptu open house. Even though the weather was far from ideal, I went ahead and placed my open house sign in my car's back window. I met… more
Time To Have A Heart To Heart Talk
share
Turning houses into well-loved homes It is time to have a heart to heart talk. Now is the best time to sell your home. Buyers are out looking. Get your home on the market before the Spring rush. Need to know what to do to get your… more