Do Not Forget Print Advertising!
A recent post seemed to take the position that anyone who spends money on print advertising is wasting money and that those old-fashioned ads that stain your fingers may make the sellers feel good, but they don't sell houses.
Call me old-fashioned then, but I do both print and Internet advertising. I know that not everyone who buys a house - or who is helping someone look for a home - is in their 30's. There is another generation, and they do read newspapers, and they do need print ads. This generation includes people with lots of disposable income who are looking for nice homes. It also includes people with children and grandchildren who may need a new home, and these parents have time to help their kids with the search.
Why would you ignore an entire group of potential clients by refusing to talk to them in the way that will reach them? Sure, many of them are tech-savvy, but they often find us on the web after seeing our names and faces in newspapers or hearing us on the radio.
Most potential buyers start a home search on the internet before they ever contact a Realtor®. But that doesn't mean that just having a Web presence is enough, any more than doing the Three P's is enough.
1-Placing the listing in the MLS, 2-Placing a sign in the ground, and 3-Praying - these three things are not enough to sell houses...not in this market!
Know the market, take time to listen and learn about the client's needs, working my vast network of connections and resources, investing my time and talent in each transaction, and yes, placing ads in print media that sells houses. Sure, you can Google me and my properties anytime. I'm there.
Some sellers like to see their home in print, and others love to see it on their computer. Sometimes the parents see it in the newspapers, and the kids see it in another city on the website.
Whether it's a big ad on your web site or a print ad in the local paper, how can it be wrong to do whatever it takes to reassure your seller while you market their home?
The full-service commission that I receive does pay for the print ads for the Internet ads and for the many hours of my time. My experience goes into getting the best price for your home and making sure the seller is happy. This advertising also keeps my name and face in front of the public and keeps a future waiting list of buyers and sellers.
So forget print advertising ?.... NOT at this time.