Margaret Rome's Blog


Why Do You Use Those Too Late Signs FAQ


Love using those "Too Late" signs.

When preparing  print media advertising I just write changes on the ad  copy.

For me this was a simple way to keep track. The changes could include a price adjustment, rewording, change in banner heading, removing, adding or changing a property location. I would also write 'Sold' or "Too Late"  or "Coming Soon" with a black marker.



On listing appointments I would have a few back issues to show my marketing plan. In front of the potential clients, I took out a pen and wrote directly on the ad Too Late, Sold or would even draw an on a released or withdrawn property.


This became an impressive visual.  It was the Too Late that always got the smile, the positive comments and the high fives.

When I started blogging eleven years ago I wrote about real estate including my new listings, when they went under contract, open houses and when they went to settlement.

Again Too Late was noticed and got lots of compliments. Other agents were reblogging, calling and asking permission to 'steal'  my idea.

 Roger Mucci  used to share these  with Mickey who dubbed me the

Too Late Lady!


For my first sign, I took a blank rider and self adhesive lettering and made my  very first TOO LATE.

I placed it on an expensive listing outside of my normal area. Within the hour my phone rang and I had another listing appointment.


Other than By Appointment Only, the Too Late is the only rider I use on my signs.

My sellers love when I place them. Buyers love helping me place these signs, sometimes with their children and/or the  buyer's agent.

And I love using these simple two words. 


Too Late Too Late.   too late margaret rome



Too Late Margaret Rome

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Comment balloon 49 commentsMargaret Rome, Baltimore Maryland • June 06 2017 10:37PM
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